Bounce Rate

The percentage of visitors who land on a page and leave without taking any further action or visiting another page.

Why it matters

A high bounce rate on a key page, like a landing page, signals a mismatch between what you promised and what visitors found. It is an early, cheap signal that messaging or targeting is off.

For example

70 percent of visitors who land on the pricing page leave without clicking anything, a bounce rate that signals the offer or message is off.

Go deeper

What's a Good Bounce Rate? Benchmarks and How to Read Them withdaydream.com · article Collecting the numbers is easy. Knowing what they mean is the hard part, and this piece is built around exactly that. It shows why a single "good" bounce rate is misleading and how the same number reads differently by page type, traffic source, and what the visitor actually came for. Open withdaydream.com →

Related terms

Also in Starting Up

See how founders actually handle this on Money, pricing and metrics, part of the Starting Up hub.

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