4 resources from Forbes India we point people to, and the questions each answers.
Why we picked it Vembu on why India is Zoho's fastest growing market and could become its largest, which is the strongest available counterargument to skipping the domestic market. Also good context on building GTM capacity outside the metros.
From Forbes India by Harichandan Arakali ~12 min read
Open forbesindia.com →Why we picked it The reference account of India's biggest product-led company: a Chrome extension that reached 20 million developers with no outbound engine, then converted that into enterprise revenue. Useful counterweight when everyone tells you to hire SDRs.
From Forbes India by Harichandan Arakali long read
Open forbesindia.com →Why we picked it The best single profile of how Zoho funded itself, split into WebNMS, ManageEngine and Zoho.com, and built a talent pipeline that kept its cost base low enough to undercut everyone.
From Forbes India by Harichandan Arakali Long read
Open forbesindia.com →Why we picked it Has the number that makes the point: over 80 percent of Rocketlane's 600 plus enterprise customers are in the US. Also carries the no MVP stance, build what you are proud to show the world.
From Forbes India by Siddhant Konduskar Long read
Open forbesindia.com →
