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Why we picked it Makes the point most first timers miss: channel accelerates growth that already exists, it does not create it, and you should budget at least two months of work per partner after signing.

How to Get Started With Channel Partnerships for SaaS Businesses

From GTMnow by Shubham Sood 10 min read

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Answers A much bigger company wants to partner with us. Should we say yes? I have just been handed partnerships as my job. What do I do in the first 90 days? What is a channel partner, and why would a software company hand over 30% of the price? Is our product even ready for resellers? A reseller has signed. How do I make them actually productive?

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