6 resources from GTMnow we point people to, and the questions each answers.
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Makes the point most first timers miss: channel accelerates growth that already exists, it does not create it, and you should budget at least two months of work per partner after signing.
This is what the memo changed in practice, from the person who ran Slack's North American sales: why a tool like Slack cannot be sold top down without end users choosing it first.
A concrete shape for the first 90 days: what a rep should be certified on each week, when they get live pipeline, and which milestone tells you ramp is working. Use it as the checklist you write your own plan against.
The founder of an Indian commissions company has seen the payout data behind thousands of plans, and he explains what actually separates a plan that pays out from one that reads well. That is the right lens for working out what you will really earn.
A RevOps leader describing a function that changes decisions rather than answering questions, which is the exact line the answer draws between average and top decile. Concrete on what she owns and what she refuses to own.
Persaud runs a 30 person RevOps team supporting 450 people in GTM, so he can describe what the function owns once it stops being CRM admin. He is also blunt about what to build first when you are hiring your first RevOps person.
