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QuotaPath, using RepVue's Cloud Sales Index

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📊 Report
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Roughly 47,000 quota carrying reps across 246 companies, with average attainment at 42.7 percent. The number to put in front of a board that thinks your team is underperforming when the quota is what is broken.

57% of SaaS Sales Reps Missed Quota in Q2 2025. Here's What That Means

From QuotaPath, using RepVue's Cloud Sales Index 8 min read

  • 57.31 percent of SaaS reps missed quota in Q2 2025, across 246 companies and about 47,000 quota carriers.
  • Average quota attainment was 42.69 percent, less than half of target.
  • The quotas were built on growth assumptions from a different market, and comp plans never adjusted to longer cycles.
  • When most sellers cluster far below quota, comp stops working as a performance signal at all.
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Answers How do I set quotas that most of the team can actually hit? How do I split territories and segments without starting a civil war? How much should the whole GTM org cost, and how do I know when we are overspending? What does best-in-class quota attainment actually look like, and what does the shape tell me? How do the best companies handle territory and segment design once there are dozens of reps?
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