Tackle

Exactly the case you are deciding about: one person covering more than one cloud marketplace. She explains what the second and third listing cost her in effort and what they returned, which is the real answer to whether AWS is enough.

How Seeq Runs a Multi-Cloud Marketplace Strategy as a Team of One | Cloud GTM XP

On Tackle by Seeq marketplace lead 18 min

The benchmark dataset for marketplace and co-sell: multi cloud sellers at 29% of revenue through marketplaces versus 3% for single cloud, and 92% of companies saying cloud partner attention is the hard part.

The 2025 State of Cloud GTM Report

From Tackle 25 min read

• Respondents expect marketplace to go from 20 to 32 percent of revenue, and top performers already run 50 percent through it.
• Multi-cloud sellers see 39 percent of deals influenced by co-sell versus 18 percent for single-cloud sellers.
• Access to a customer's committed cloud spend is the top benefit, named by 74 percent, ahead of deal acceleration at 47 percent.
• 92 percent still rate engaging the cloud provider itself as challenging, which is the real bottleneck.