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1 resource from Tackle we point people to, and the questions each answers.

📊 Report

✓ Link checked Free Intermediate

Why we picked it The benchmark dataset for marketplace and co-sell: multi cloud sellers at 29% of revenue through marketplaces versus 3% for single cloud, and 92% of companies saying cloud partner attention is the hard part.

The 2025 State of Cloud GTM Report

From Tackle 25 min read

Open state-of-cloud-gtm-report-2025.tackle.io →

Answers How do I run account mapping with a partner without giving away our pipeline? How do I get real attention from AWS or Microsoft instead of just another badge? Is ecosystem-led growth a real strategy or just a vendor's marketing? What is a cloud marketplace and why does everyone tell us to list on AWS? How do we actually list on AWS Marketplace, and what changes in our sales process? Should we list on more than one cloud marketplace, or is AWS enough? Marketplace revenue is growing but finance hates the platform fee. How do I make the case? What do the top 10% of cloud marketplace sellers do that everyone else does not?

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