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Winning by Design

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Why we picked it The most systematic treatment of recurring revenue as an engineered system rather than a set of departments, with 250+ blueprints you can lift. For leaders building the engine, not for someone still finding the first ten customers.

Revenue Architecture

From Winning by Design by Jacco van der Kooij 556 pages

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Answers How do I turn the thing that worked when I did it into an engine someone else can run? What do the very best GTM teams do that everyone else does not? What separates a great VP of Sales from a merely good one? What does world-class RevOps look like, and when does a company actually need it? Do we need to create a new category, or should we position inside one that already exists?

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