We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 313 founders registered. Any city that reaches 20 interested founders is on too. See your city
Everything from

Zoho

3 resources from Zoho we point people to, and the questions each answers.

📄 Article
✓ Link checked India Free Beginner

A primary source rather than commentary: how India's largest software company actually told customers about a 15 percent rise. Note the mechanics worth copying, a hard cap on the increase, no change until renewal, and a window to lock in the old price for another year.

Zoho Price Change Notice

From Zoho 5 min read

  • Zoho gave months of public notice before the change took effect, with a stated scope of which regions were excluded.
  • Existing subscribers were held on old pricing until their renewal, roughly nine months out.
  • Any single invoice increase was capped at 15 percent, so no customer got a shock bill.
  • Customers who renewed before the cutover could lock the current price for the first year of a multi year contract.
Open zoho.com →
Answers I want to raise prices. What happens to the customers who are already paying me, and should I grandfather them?
📄 Article
✓ Link checked India Free Intermediate

A live Indian example of tiering done as a published rulebook rather than a negotiation: an entry revenue threshold, then points across revenue, customer success, market readiness and engagement deciding whether a partner moves up. Copy the structure, not the numbers.

Zoho Partner Tiers and Partner Value Scoring

From Zoho 6 min read

  • Three tiers: Authorized, Advanced, Premium.
  • Authorized needs 5,000 dollars of revenue, the required certifications and proven implementations within six months.
  • Advanced needs a value score above 400 points and Premium above 600, out of a maximum 1,000.
  • Value scoring runs on four categories: revenue, customer success, market readiness and Zoho engagement.
Open zoho.com →
Answers A reseller wants to carry us. How do I build a price book for partners without my own sales team undercutting them?
🛠️ Tool
✓ Link checked India Free Beginner

Six distinct programs on one page (consulting, GSI, distributor, VAR, affiliate, marketplace) is the fastest way to see how a mature partner portfolio is segmented rather than lumped together.

Zoho Partner Programs

From Zoho 6 min read

  • Six distinct tracks: consulting, global system integrator, value added distributor, value added reseller, affiliate and marketplace.
  • The VAD track is unusual for SaaS: distributors recruit and support their own reseller network in a region.
  • Zoho cites 2,000-plus partners and 9,000-plus affiliates, but publishes no margins or tier thresholds on this page.
Open zoho.com →
Answers Referral, tech partner, reseller, SI: someone offered us a partnership, which one is it? How did Zoho and Freshworks build partner engines that carry real revenue out of India? How do I choose between a distributor, a VAR and going direct in a new country? How does Zoho actually reach tier 2 and tier 3 India through partners?
eChai Partner Brands