Post regularly about the one subject your buyers care about, in your own voice, and spend as much time commenting thoughtfully on other people's posts as on your own. Since March 2026 LinkedIn ranks the feed with an LLM-based system that reads what a post is about and matches it to each member's interests, so a clear, consistent topic gets you shown to the right people. Richard van der Blom's 2026 analysis of 1.3 million posts found reach down 60% for active creators, comments shaping what LinkedIn thinks you are about, and newsletters outperforming regular posts. Write from what you see in your work (a customer problem, a number, a mistake), make each post useful on its own, and point people to a newsletter or a conversation rather than a pitch. Judge it by conversations and inbound leads, not likes. The rule: one topic, every week, for a year.
Part of LinkedIn on eChai Explore.
5 resources, 5 link-checked.
The author of the LinkedIn Algorithm Insights report, on data from 1.3 million posts: why reach is down 60% for active creators, how comments shape your interest graph, and why newsletters outperform posts.
On creatorscience.com by Creator Science (Jay Clouse)
Open creatorscience.com →A founder and her marketer describe the actual posting system that took a B2B founder brand to inbound pipeline, including who wrote what. Practical rather than inspirational.
On Exit Five by Dave Gerhardt with Kait Stephens and Brad Zomick 44 min
Open exitfive.com →LinkedIn's own engineering post (12 March 2026) on its new feed ranking, powered by LLMs, which reads what a post is actually about and matches it to each member's interests and career goals.
From linkedin.com by LinkedIn Engineering
LinkedIn's engineering post on how the time members spend reading a post feeds into ranking, which is why a post people stop and read travels further than one they scroll past.
From linkedin.com by LinkedIn Engineering
The mechanical walkthrough: search filters, what Sales Navigator adds over the free version, how to read a profile before you write, and what a connection request should say. Start here before you buy any LinkedIn automation tool.
From HubSpot by Justina Thompson 18 min read
How brand and narrative reads from a different seat.
The same ground, over in Brand, web & content, our Starting Up track.
The same ground, over in Find your idea & build the brand, our D2C track.
