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LinkedIn · checked 11 November 2026

Post every week on the one subject your buyers care about, in your own voice, and comment on other people's posts as much as you post.

Since March 2026 LinkedIn ranks the feed by what a post is about, so a clear, consistent topic reaches the right people; one 2026 analysis of 1.3 million posts found reach down 60% for active creators and newsletters doing better than regular posts. Write from what you see at work, a customer problem, a number or a mistake, and judge it by conversations and inbound leads, not likes.

The steps 9 answers

  1. How do I grow on LinkedIn as a founder? GTM
  2. Which LinkedIn automation tool is safe and worth using? GTM
  3. Everyone says post on LinkedIn. What do I post if I am not an expert yet? GTM
  4. How do I build my personal brand on LinkedIn with AI without being cringe? How Founders Use AI
  5. What are the biggest mistakes founders make when they first start posting on LinkedIn? Starting Up
  6. Should I use AI to write my LinkedIn and Twitter posts, and will people notice? Starting Up
  7. How do founders build a personal brand on LinkedIn with AI doing the heavy lifting? How Founders Use AI
  8. Is LinkedIn a real outbound channel or just noise? Should I be using it alongside cold email? GTM
  9. How do I prospect on LinkedIn with AI without getting banned or being spammy? How Founders Use AI

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