Should I use AI to write my LinkedIn and Twitter posts, and will people notice?
The short answer
People absolutely notice, because AI writing has a bland, hedged rhythm that reads as generic even when it's grammatically clean, and generic is the opposite of what a personal brand needs. Use AI to break blank-page paralysis, structure a rough draft, or catch typos, but the ideas, the specific stories, and the opinions have to be yours. If a post could have been written by anyone, it won't do anything for you.
Go deeper, your way
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Why we picked it
Abdaal is a working creator who is honest about where AI earns its place in his content workflow and where it does not, which is exactly the assist-not-replace line this question is about. He treats AI as the instrument for structure, transcription, and speed while keeping the ideas and voice his own. Watch it as one practitioner's system, not a rulebook.
Why we picked it
This is the clearest explanation of why AI drafts sound generic: the same tidy structure, the same three-word punchlines, the same voice that belongs to nobody, which both readers and the LinkedIn algorithm learn to skip past. Cook does not tell you to stop using AI, she shows that output quality tracks input quality, so a lazy prompt gets you a forgettable post. A good starting point for understanding what the reader actually notices.
Why we picked it
Claude is a solid fit for the assist-not-replace workflow this answer endorses: hand it your rough notes or a voice memo and ask for an outline or a first draft, then rewrite it in your own words. It follows a detailed voice brief well, so it is more useful for shaping structure than for generating a finished post you paste unread. Treat it as a drafting partner, not the author.
