Growth & Marketing

Should I use AI to write my LinkedIn and Twitter posts, and will people notice?

A starting point

People absolutely notice, because AI writing has a bland, hedged rhythm that reads as generic even when it's grammatically clean, and generic is the opposite of what a personal brand needs. Use AI to break blank-page paralysis, structure a rough draft, or catch typos, but the ideas, the specific stories, and the opinions have to be yours. If a post could have been written by anyone, it won't do anything for you.

Go deeper

Hand-picked from around the web, each with a note on why it earns your time.

3 resources 3 link-checked Watch Read Use

Watch

▶️ Video

✓ Link checked Free Beginner

Why we picked it Abdaal is a working creator who is honest about where AI earns its place in his content workflow and where it does not, which is exactly the assist-not-replace line this question is about. He treats AI as the instrument for structure, transcription, and speed while keeping the ideas and voice his own. Watch it as one practitioner's system, not a rulebook.

How I use AI to save 10+ hours per week

On YouTube (Ali Abdaal) by Ali Abdaal

AI is strongest at getting a rough voice memo or messy thought into a usable structure, not at deciding what you actually believe.
Speaking your idea first and letting AI shape it keeps your voice intact better than asking it to write from a cold prompt.
The editing pass is where you win or lose: draft fast, then cut anything that sounds like everyone else.

Watch on YouTube youtube.com →

Read

📄 Article

✓ Link checked Free Beginner

Why we picked it This is the clearest explanation of why AI drafts sound generic: the same tidy structure, the same three-word punchlines, the same voice that belongs to nobody, which both readers and the LinkedIn algorithm learn to skip past. Cook does not tell you to stop using AI, she shows that output quality tracks input quality, so a lazy prompt gets you a forgettable post. A good starting point for understanding what the reader actually notices.

How To Write LinkedIn Posts With AI (That Sound Human)

From Forbes by Jodie Cook

Generic AI phrasing ("I'm excited to share", tidy 5-lesson lists) reads as nobody's voice and underperforms on reach.
People and algorithms both pattern-match the formula, so a post that does not sound like you can hurt your brand more than posting nothing.
The fix is richer input: your profile, a real emotion or opinion, and your own speech patterns fed in before you ask for a draft.

Open forbes.com →

Use

🛠️ Tool

✓ Link checked Freemium Beginner

Why we picked it Claude is a solid fit for the assist-not-replace workflow this answer endorses: hand it your rough notes or a voice memo and ask for an outline or a first draft, then rewrite it in your own words. It follows a detailed voice brief well, so it is more useful for shaping structure than for generating a finished post you paste unread. Treat it as a drafting partner, not the author.

Claude (Anthropic)

From Anthropic by Anthropic

Best used to turn your raw idea into an outline or messy first draft that you then edit heavily into your own voice.
Give it a specific voice and audience brief plus phrases to avoid, and the output stops sounding generic.
Has a free tier, so you can test the assist workflow before paying for anything.

Open claude.com →