Doing the work

How do I hire SDRs in India and keep them past four months?

The short answer

The India SDR pool is deep and trained on US outbound tooling, and it costs roughly a fifth to an eighth of a US hire, but attrition is the tax you pay for that. Two things reduce it. First, hire in pairs or small cohorts and onboard them as a class, because a lone SDR on a night shift with no peer group leaves. Second, publish the path: what makes them an AE, on what timeline, and what the number has to look like. Screen with a live mock call and a written cold email, not the resume, and do not hire an SDR until a full cycle AE has already proven the close, or the meetings just bounce back to you.

Go deeper, your way

4 hand-picked resources, 2 India-specific, 4 link-checked. Pick how you want to dig in.

The same ground, at another level

How hiring and ramping gtm people reads from a different seat.

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Terms in this answer

Sales Development Rep Account Executive Cold Email

People also ask

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