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Breaking into GTM

I have been offered the first sales hire job at a startup. What should I check before I say yes?

Ask how many customers the founder closed personally and what the last five deals looked like. If the answer is under ten, you are the experiment, not the hire, and you should price that risk into your base. Ask who else is being hired alongside you, because being the only rep means every miss reads as your failure. Get the quota in writing along with how it was calculated, what the ramp period pays, and where the pipeline is expected to come from. And ask what happened to the last person in the seat.

Go deeper

4 resources, 1 India-specific, 4 link-checked.

✍️ Essay
✓ Link checked Free Intermediate

The clearest arithmetic anywhere on rep economics: the rule of 10 for quota against base, four months to productivity, draws during ramp, and why teams attain about 70 percent of quota capacity so you must plan over capacity.

Simple Math to Set Up a Sales Team

From Craft Ventures by David Sacks 12 min read

  • Rule of 10: an AE's quota is 10x base salary, and the standard SaaS commission rate is 10 percent of ARR.
  • Pay a 50/50 base to variable split, then accelerate to 15 percent commission past quota.
  • Plan for a 4 month ramp and about 70 percent average team attainment, so carry excess quota capacity.
  • Set a manager's quota at 80 percent of their team's capacity; below 400K new ARR per AE, sales-led may not pencil.
Open sacks.substack.com
📖 Book
✓ Link checked Free Intermediate

The most detailed free writeup of an actual sales hiring process: the profile, artifact-based screening before you spend live time, the mock pitch stage, and what to pay. Free to read online, no signup.

Founding Sales, Chapter 11: High-Impact Sales Hiring

From Founding Sales by Peter Kazanjy 50 min read

  • Staffing agencies take 20 to 30 percent of the candidate's first-year salary.
  • Bay Area SDR roles run 45K to 55K base with 65K to 75K OTE; new-business AEs sit at a 50/50 base to commission split.
  • Keep total cost of sales under about 20 percent of the revenue it closes.
  • Pay a 2,500 to 5,000 dollar referral bonus, and run agencies one resume in, one out to hold quality.
Open foundingsales.com
📄 Article
✓ Link checked India Free Intermediate

Written for Indian SaaS founders by the Everstage CEO, ex Freshworks. It gives the working numbers: quota period must be at least the sales cycle, quota to OTE around 5 to 6x, and two thirds of reps landing between 80 and 100 percent attainment.

Getting the Quotas Right for Your SaaS Sales Teams

From SaaSBoomi by Siva Rajamani 10 min read

  • Target a 5:1 quota to OTE ratio; below 4:1 something is wrong (600K quota against 120K OTE).
  • Ramp time equals sales cycle length plus training time, assuming the rep gets enough MQLs.
  • Never set a quota period shorter than the sales cycle, so no monthly quotas on a 90 day cycle.
  • About two thirds of reps should land in the 80 to 100 percent attainment band, otherwise the quota is wrong.
  • Only worth doing past 1M ARR with product-market fit, and needs 12 months of funnel history.
Open saasboomi.org

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