Does our name actually matter? We keep arguing about it and I cannot tell if it is important or a distraction.
The name matters much less than the words next to it. Nobody bought Slack because of the word Slack, they bought it because the line underneath said what it replaced. You need a name that is easy to say, spell and search, that is legally clear in the markets you sell in, and that will not trap you when you add a second product. The decision that actually deserves your week is the category word you put after the name, because that word tells a buyer who you compete with, what you should cost and what features you are expected to have. Get the name good enough, then spend the real time on the category.
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5 resources, 1 India-specific, 5 link-checked.
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Explains why the category word next to your name does more work than the name itself: call yourself email and you inherit email's competitors, price and expected features. This is the argument for spending your effort on the descriptor.
A practical checklist for the mechanical parts of naming: trademark and domain screening, pronounceability, cultural checks across markets, and not picking a name so specific that your next product cannot live under it.
Dunford's rule that you build for the champion rather than for every persona in the account settles the buyer versus user argument faster than any framework. It also stops teams building four sets of messaging they will never maintain.
Walks an Indian SaaS team from positioning through story, style guide and proof, with Keka and Chargebee as worked examples rather than American ones. Useful for seeing where brand work sits relative to the positioning decision.
Six minutes settles the argument. Bell names the handful of things a name genuinely has to do, easy to say, spell and clear to own, which is a much shorter list than your team is currently debating.
