Pick a name you can spell out loud once and have someone type correctly. Short, easy to say, and not a clever misspelling beats 'meaningful but confusing' every time. Don't burn weeks here, the product makes the name good, not the other way around.
3 resources, 3 link-checked.
Paul Graham's short, opinionated take on naming from someone who has seen thousands of startups, canonical, no-fluff, and free.
From paulgraham.com by Paul Graham 8 min read
A tight, example-driven breakdown of naming approaches from one of the best practical marketing writers online, memorable and immediately usable.
From Marketing Examples by Harry Dry 5 min read
A structured, practical walkthrough from a reputable product team covering name types, domain checks, and trademark basics in one place.
From Webflow Blog by Webflow Team 12 min read
The same ground, over in Build your online store, our D2C track.
How founders actually use AI for this, over in Content Creation.
The same ground, over in Own the story, our GTM track.
