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Brand, web & content

How do I come up with a good name for my startup?

Pick a name you can spell out loud once and have someone type correctly. Short, easy to say, and not a clever misspelling beats 'meaningful but confusing' every time. Don't burn weeks here, the product makes the name good, not the other way around.

Go deeper

3 resources, 2 link-checked.

📄 Article
✓ Link checked Free Beginner

A tight, example-driven breakdown of naming approaches from one of the best practical marketing writers online, memorable and immediately usable.

Four (not boring) ways to name a new product

From Marketing Examples by Harry Dry 5 min read

  • Personify it with a human name, or name it what people say when they use it
  • Pull out an adjective, or name it after the job to be done
  • Concrete, sayable names beat abstract 'meaningful' ones
Open marketingexamples.com →
📄 Article
✓ Link checked Free Beginner

A structured, practical walkthrough from a reputable product team covering name types, domain checks, and trademark basics in one place.

How to come up with a brand name: the ultimate guide

From Webflow Blog by Webflow Team 12 min read

  • Understand descriptive vs invented vs evocative name types and their trade-offs
  • Check domain and social handle availability before committing
  • Run a trademark knockout search early to avoid legal dead-ends
Open webflow.com →
📄 Article
Free Beginner

Paul Graham's short, opinionated take on naming from someone who has seen thousands of startups, canonical, no-fluff, and free.

Startup Names

From paulgraham.com by Paul Graham 8 min read

  • A name should be easy to say and spell, avoid clever misspellings
  • The product makes the name good, not the reverse
  • Don't over-invest time here; ship and let the name grow into itself
Open paulgraham.com →

People also ask

Do I really need a .com domain, or is .io / .co / .in fine? 2 → What kinds of startup names exist and which type should I pick? 2 → How do I check if a name is legally free to use in India (trademark)? 2 → How do famous startups actually get their names, any real examples? 2 → Should I buy a premium domain or just use a cheaper workaround? 2 → How do I check if a startup name is already taken before I fall in love with it? 3 →

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Also in How Founders Use AI

How founders actually use AI for this, over in Content Creation.

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Also in GTM

The same ground, over in Own the story, our GTM track.

What does category actually mean in go-to-market, and why does everyone keep telling me to pick one? 3 → Should we create a new category or just say we are a better version of something that already exists? 5 →
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