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Naming a business · checked 11 November 2026

Pick a short, distinctive name, and check the MCA name search, IP India's trademark register and the domain before you commit to it.

Reserve the name through RUN or the SPICe+ form, since a name too close to an existing company or a registered trademark is refused. Buy the .com and .in on the same day and check the social handles; an invented or compound word clears all three checks more easily and is easier to rank on Google. Spend almost nothing on the name itself at the idea stage.

The steps 18 answers

  1. How do I name my startup so it's not already taken, is available as a .com or .in, and doesn't get lost on Google? Starting Up
  2. How do I come up with a good name for my startup? Starting Up
  3. What kinds of startup names exist and which type should I pick? Starting Up
  4. How do famous startups actually get their names, any real examples? Starting Up
  5. How do I check if a startup name is already taken before I fall in love with it? Starting Up
  6. Should my startup name describe what we do or be an abstract word I give meaning to later? Starting Up
  7. How do I test a startup name on real people before I commit to it? Starting Up
  8. What are the most common naming mistakes that hurt early startups? Starting Up
  9. Should I register a company, buy the domain, or lock the trademark first? Starting Up
  10. Does my startup name matter for SEO, or is that overrated? Starting Up
  11. Will my English startup name work for customers across India who speak different languages? Starting Up
  12. Should I name my product the same as my company, or keep them separate? Starting Up
  13. How much should I actually spend on naming and domains as a bootstrapped founder? Starting Up
  14. Is it a bad idea to name my startup after myself or use my own name? Starting Up
  15. How do I brief a designer or an AI tool to generate name ideas that don't all sound the same? Starting Up
  16. Should my brand name be a made-up word, or should it actually describe what I sell? D2C
  17. Are AI name generator tools like Namelix actually useful, or do they just spit out generic startup-sounding names? D2C
  18. Does our name actually matter? We keep arguing about it and I cannot tell if it is important or a distraction. GTM

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