Brand, Web & Presence

What kinds of startup names exist and which type should I pick?

A starting point

Names fall into buckets: descriptive (Dropbox), invented (Kodak), and evocative (Amazon). Descriptive is easiest to understand but hardest to trademark; invented is ownable but needs marketing to give it meaning. As a first-timer, lean toward a short, real or near-real word that hints at the vibe, don't out-clever yourself.

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📄 Article
Free Beginner

Four (not boring) ways to name a new product

From Marketing Examples by Harry Dry 5 min read

Why we picked it

A tight, example-driven breakdown of naming approaches from one of the best practical marketing writers online, memorable and immediately usable.

  • Personify it with a human name, or name it what people say when they use it
  • Pull out an adjective, or name it after the job to be done
  • Concrete, sayable names beat abstract 'meaningful' ones
Open marketingexamples.com →
📄 Article
Free Beginner

How to come up with a brand name: the ultimate guide

From Webflow Blog by Webflow Team 12 min read

Why we picked it

A structured, practical walkthrough from a reputable product team covering name types, domain checks, and trademark basics in one place.

  • Understand descriptive vs invented vs evocative name types and their trade-offs
  • Check domain and social handle availability before committing
  • Run a trademark knockout search early to avoid legal dead-ends
Open webflow.com →

People also ask

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