Aashish Chopra

Shareworthy Labs · Delhi-NCR

Built ixigo's content marketing engine on a shoestring, and wrote the book on making share-worthy video

Why they're worth your time

He works in the constraint most Indian marketing teams actually live in: no production budget and no media spend. His frameworks for what makes a piece shared rather than merely watched are concrete enough to run on Monday, and he shows his own failures alongside the hits.

Background

Aashish Chopra headed content marketing at the travel company ixigo, where his branded videos ran to hundreds of millions of views, including one that became Asia's most shared branded Facebook post. He wrote Fast, Cheap and Viral, a book on making share-worthy content on a small budget, and now works on content at Shareworthy Labs. He speaks at Indian marketing and startup events and posts regularly on LinkedIn.

Known for

Inbound & content ICP Positioning

Where they're public

Their own channels. Read the work first.

LinkedIn X Website

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