16 people
The person most B2B teams learn positioning from, and the author of Obviously Awesome and Sales Pitch
She turns positioning from a vague branding exercise into a repeatable exercise: list your true competitive alternatives, isolate the features only you have, work out the value those unlock, and name the market segment that cares most. Her Sales Pitch work is the rare material that connects that positioning to the actual words a rep says on a call.
Writes MKT1, the reference on how an early B2B startup should actually build marketing
She writes the thing almost nobody else does: what the first marketing hire should actually do in what order, how to scope the role, and how to tell a growth marketer from a product marketer when you have budget for exactly one. Her templates and org charts are directly usable rather than illustrative.
Host of SaaS Sessions, India's longest running SaaS podcast, and a working field and community marketer
He is one of the few India based GTM people publishing at the practitioner altitude rather than the CEO altitude: what a first growth hire actually does in month one, how field marketing and events convert in Indian SaaS, and what a lean team runs instead of a paid budget. The podcast archive doubles as a decade long record of how Indian SaaS GTM changed.
Managing Partner at Upekkha and one of the clearest voices on capital efficient SaaS GTM from India
He works with dozens of early Indian SaaS founders at the same time, so his public material is grounded in patterns rather than one company's story: how to pick a wedge ICP, what a founder should personally close before hiring, and where India based teams typically stall selling into the US. His framing of efficiency as a GTM choice, not a constraint, is the useful contrarian bit.
Author of the Indus Valley Report and the India1, India2, India3 market segmentation most India GTM plans now borrow from
If you are sizing an Indian market, he is the source that stops you from multiplying 1.4 billion by a conversion rate. India1, India2, India3 forces an honest answer on who can actually pay you, and the Indus Valley Report gives you the underlying numbers to argue with.
Built Eka Software into a global enterprise platform from Bengaluru, now backs Indian GTM teams through Together Fund
Eka sold six and seven figure enterprise contracts to commodity traders in Geneva and Singapore out of Bengaluru, so his material covers the hard version of Indian GTM: long cycles, on the ground presence, and hiring your first senior seller in a market you do not live in. He is also unusually direct about how long co-founder and first leadership hires take to get right.
Teaches outbound prospecting built on curiosity and disqualification rather than persuasion
He rewrites actual cold emails and cold call openers line by line, in public, so you can see exactly why a message reads as spam and what the non pushy version sounds like. If you or your SDRs are sending outbound that gets ignored, this is the most immediately applicable material on the list.
Built and sold Dr. Vaidya's, and now publishes constantly on how Indian consumer brands actually get distribution
He is one of the few Indian investors who publishes real distribution numbers instead of vibes: what it costs to acquire a customer online in India today, when a brand has to move into quick commerce and general trade, and why a pure online consumer brand hits a ceiling. Read him if your GTM ends in an Indian consumer's hands.
Co-founder of GrowthX, the India community where growth and GTM people go to level up their craft and careers
Useful mostly if you are early in a GTM career in India and want the ladder made explicit: what a growth or marketing role actually contains at an Indian startup, what the next rung looks like, and how people who got there did it. GrowthX's own growth is also a clean, watchable case of content led community building.
The people who actually do this
GTM leaders and practitioners worth learning from, with what each one is known for and where they publish. Some of them have spoken at eChai events, so you can meet them in a room rather than only read them.
Showing 9 of 16. Clear filters
April Dunford
Emily Kramer
Sunil Neurgaonkar
Prasanna Krishnamoorthy
Sajith Pai
Manav Garg
Josh Braun
Arjun Vaidya
Abhishek Patil
How this list works
Everyone here has a public body of work on go-to-market: talks, posts, podcasts, newsletters, books. We link to those public profiles, and we say what you'd learn from each person. That's the whole list.
We don't publish anyone's email or phone number, and being listed here doesn't mean someone has offered to answer messages. Read their work first. If you do write to someone, their public profiles are the place.
Listed here and would rather not be, or something is wrong? Email [email protected] and we'll fix or remove it.
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