Anthony Pierri

Fletch

B2B positioning consultant who rewrites startup homepages in public

Why they're worth your time

He shows the work: real homepages, before and after, with the reasoning for every headline change spelled out. If you cannot explain who your product is for and what it replaces, his teardowns are the fastest way to find the hole.

Background

Anthony Pierri co-founded Fletch, a two person product marketing consultancy he runs with Rob Kaminski that has helped several hundred B2B software companies document a positioning strategy and rewrite their homepage around it. He built the practice almost entirely through posting teardowns and frameworks on LinkedIn. He appears regularly on B2B marketing and founder podcasts including Exit Five, Practical Founders and Startups for the Rest of Us.

Known for

Positioning ICP Inbound & content

Where they're public

Their own channels. Read the work first.

LinkedIn Website

Others on the same ground

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