Co-founder of 30 Minutes to President's Club, previously VP of Sales at Pave
Why they're worth your time
He is good on the jump from carrying a bag to running a team, and unusually blunt about what a manager should actually inspect in a deal review. His teardowns of real cold calls and email sequences show the edit, not just the finished script.
Background
Armand Farrokh was VP of Sales at Pave, where he took revenue from zero to over 13 million in ARR, before going full time on 30 Minutes to President's Club with Nick Cegelski. He co-wrote Cold Calling Sucks (And That's Why It Works) and publishes a weekly tactics newsletter alongside the podcast. Much of his own material is aimed at first time sales leaders: forecasting, pipeline reviews, one on ones, and hiring the first reps.