Pete Kazanjy

Atrium · San Francisco

Author of Founding Sales, the handbook that popularised founder led sales

Why they're worth your time

Founding Sales is the most concrete text available on the exact stretch most founders get wrong: your first 10 customers, your first rep, and the handoff between the two. He is unusually specific about call structure, discovery questions, and what a founder should measure before hiring anyone into sales.

Background

Pete Kazanjy founded TalentBin, a talent search engine acquired by Monster Worldwide in 2014, where he went from founder generalist to first sales rep to VP of Sales. He now runs Atrium, a sales management analytics company, and wrote Founding Sales, a free startup sales handbook aimed at technical founders selling for the first time. He also runs the Modern Sales community for sales operations and enablement people, and produces the Founder Led Sales Stories podcast.

Known for

Sales process Outbound GTM hiring Enterprise sales

Where they're public

Their own channels. Read the work first.

LinkedIn X Podcast Website

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