Deepak Abbot

indiagold · Delhi-NCR

Co-founder of indiagold and former SVP of growth and product at Paytm, writing publicly on Indian consumer distribution

Why they're worth your time

He is one of the few people who ran growth at Indian consumer scale and then went back to building from zero, so he writes about acquisition and retention with the constraints of Indian price points and payment rails baked in. His posts are heavy on numbers and cohort behaviour rather than tactics.

Background

Deepak Abbot co-founded indiagold, a digital gold loan and alternative credit platform, in 2020 with Nitin Misra. Before that he was Senior Vice President of growth and product at Paytm through its scale years, and held product roles at Zapak and Getsmart. He publishes regularly on X and in Indian startup media on consumer growth, fintech distribution and product thinking.

Known for

ICP PLG Retention & expansion Inbound & content

Where they're public

Their own channels. Read the work first.

LinkedIn X

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