Emma Stratton

Punchy

Messaging specialist who teaches B2B tech companies to write like humans instead of like vendors

Why they're worth your time

She is the antidote to feature list copy: her frameworks force you to name the buyer's problem in plain words before you name your product. Useful when your positioning is right but every sentence on the site still reads like a spec sheet.

Background

Emma Stratton founded Punchy in 2017, a messaging and positioning training and consulting firm whose clients include Atlassian, Loom, Oracle, Miro and Uber. She came to B2B tech from creative writing and brand marketing, and wrote Make It Punchy, a practical guide to writing tech messaging that a buyer can actually parse. She teaches a Punchy Messaging cohort course and writes for the Product Marketing Alliance.

Known for

Positioning Inbound & content ICP

Where they're public

Their own channels. Read the work first.

LinkedIn X Website

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