Outbound coach whose podcast and training break cold calling and cold email down into repeatable steps
Why they're worth your time
His skills episodes are the practical way in for someone learning outbound from zero: the opener, the reason for the call, the permission based objection handle, and how to write a cold email that earns a reply. He also teaches the research step properly, so the personalisation is about the account's actual problem rather than the prospect's holiday photos.
Background
Jason Bay is founder and CEO of Outbound Squad, where he trains B2B reps and teams on prospecting, and has worked with sellers at companies including Zoom, Gong, CBRE, and Medallia. He has been in sales his whole career, starting with door to door house painting and running outbound call centres. He hosts the Outbound Squad podcast, which has run past 400 episodes of skills sessions and interviews, and publishes free frameworks and workbooks alongside it.