Prasanna Krishnamoorthy

Upekkha · Bengaluru

Managing Partner at Upekkha and one of the clearest voices on capital efficient SaaS GTM from India

Why they're worth your time

He works with dozens of early Indian SaaS founders at the same time, so his public material is grounded in patterns rather than one company's story: how to pick a wedge ICP, what a founder should personally close before hiring, and where India based teams typically stall selling into the US. His framing of efficiency as a GTM choice, not a constraint, is the useful contrarian bit.

Background

Prasanna Krishnamoorthy is a co-founder and Managing Partner at Upekkha, an accelerator for B2B SaaS and vertical AI founders selling from India to the world. He came up as an engineer and CTO before moving into growth and founder coaching. Upekkha's Value SaaS thesis, which he writes and speaks about extensively, argues that Indian SaaS companies should optimise for efficient growth and customer value rather than funding driven scale.

Known for

ICP Positioning Pricing Sales process

Where they're public

Their own channels. Read the work first.

LinkedIn Website

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