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Kuppulakshmi Krishnamoorthy
Kuppulakshmi Krishnamoorthy
Zoho · Chennai
Zoho evangelist who speaks and writes on storytelling as the core of B2B software marketing
Why they're worth your time
She makes the case that B2B software is sold through narrative rather than feature lists, and shows how the same story has to be retold differently for founders, investors and buyers. Her Zoho for Startups work is also a practical view of how a large Indian software company builds distribution through an ecosystem.
Background
Kuppulakshmi Krishnamoorthy is Global Head of Zoho for Startups at Zoho Corporation, where she has worked for around a decade as a technology evangelist. She is a frequent keynote speaker at Indian startup events and on podcasts, including a SaaS Sessions episode on storytelling for B2B SaaS, and she runs Zoho's programme for early stage companies.
Where they're public
Their own channels. Read the work first.
On eChai
Kuppulakshmi Krishnamoorthy is on eChai, so you can see where they've been and where they're going next.
See their eChai profile →
Others on the same ground
The person most B2B teams learn positioning from, and the author of Obviously Awesome and Sales Pitch
She turns positioning from a vague branding exercise into a repeatable exercise: list your true competitive alternatives, isolate the features only you have, work out the value those unlock, and name the market segment that cares most. Her Sales Pitch work is the rare material that connects that positioning to the actual words a rep says on a call.
Positioning ICP Sales process Category design
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Kyle Poyar
Growth Unhinged · Boston
Writes Growth Unhinged, the working reference on product led growth, pricing and packaging
He publishes the actual benchmarks and teardowns behind PLG rather than the theory: free to paid conversion rates by category, what usage based pricing does to net revenue retention, and how specific companies structured their packaging. His pricing work is the strongest public material on changing a price without breaking your funnel.
PLG Pricing Inbound & content Retention & expansion
EK
Emily Kramer
MKT1 · San Francisco
Writes MKT1, the reference on how an early B2B startup should actually build marketing
She writes the thing almost nobody else does: what the first marketing hire should actually do in what order, how to scope the role, and how to tell a growth marketer from a product marketer when you have budget for exactly one. Her templates and org charts are directly usable rather than illustrative.
Positioning Inbound & content GTM hiring ICP
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Sunil Neurgaonkar
Adopt AI · Bengaluru
Host of SaaS Sessions, India's longest running SaaS podcast, and a working field and community marketer
He is one of the few India based GTM people publishing at the practitioner altitude rather than the CEO altitude: what a first growth hire actually does in month one, how field marketing and events convert in Indian SaaS, and what a lean team runs instead of a paid budget. The podcast archive doubles as a decade long record of how Indian SaaS GTM changed.
Community Inbound & content ICP Partnerships
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