Madhavan Ramanujam

Simon-Kucher · San Francisco

Pricing and monetization partner who argues you should design the product around the price

Why they're worth your time

He teaches the discipline of running willingness to pay conversations before you build, which is the single habit most early teams skip. His breakdown of the four ways new products fail on monetization (feature shock, minivation, hidden gem, undead) gives you a vocabulary for diagnosing your own launch.

Background

Madhavan Ramanujam is a senior partner and board member at Simon-Kucher, based in its San Francisco office, where he has led well over a hundred monetization projects for technology companies including Uber, Asana and LinkedIn. He co-wrote Monetizing Innovation with Georg Tacke, which condenses the firm's pricing practice into a nine step method. He speaks and appears on product and growth podcasts about willingness to pay, segmentation and packaging.

Known for

Pricing Positioning Retention & expansion

Where they're public

Their own channels. Read the work first.

LinkedIn X

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