Nate Nasralla

Fluint · Denver

Author of Selling With, on winning the internal buying conversations that happen when the rep is not in the room

Why they're worth your time

He is the clearest writer on the document your champion forwards: how to draft a business case in the buyer's own language, what an executive summary must contain, and how to test whether a champion is real. If your deals die at the internal approval step rather than in the demo, this is the material that names why.

Background

Nate Nasralla is co-founder and CEO of Fluint, a buyer enablement product for enterprise sales teams, and was a sales leader three times before that. He wrote Selling With, a book about the fact that most of a B2B decision is made in internal meetings the seller never attends, and therefore about arming a champion to carry the deal for you. He publishes a LinkedIn newsletter and courses on champion building and writing business cases.

Known for

Where they're public

Their own channels. Read the work first.

Others on the same ground

April Dunford Toronto
The person most B2B teams learn positioning from, and the author of Obviously Awesome and Sales Pitch She turns positioning from a vague branding exercise into a repeatable exercise: list your true competitive alternatives, isolate the features only you have, work out the value those unlock, and name the market segment that cares most. Her Sales Pitch work is the rare material that connects that positioning to the actual words a rep says on a call. PositioningICPSales processCategory design
Pete Kazanjy Atrium · San Francisco
Author of Founding Sales, the handbook that popularised founder led sales Founding Sales is the most concrete text available on the exact stretch most founders get wrong: your first 10 customers, your first rep, and the handoff between the two. He is unusually specific about call structure, discovery questions, and what a founder should measure before hiring anyone into sales. Sales processOutboundGTM hiringEnterprise sales
Jason Lemkin SaaStr · San Francisco
Founder of SaaStr, the largest body of public writing on scaling B2B SaaS revenue He answers the operational questions almost nobody publishes numbers for: when to hire your first VP of Sales, what a rep should actually close, how long ramp really takes, and why most VP hires fail in the first 90 days. Read him for benchmarks and hiring sequencing rather than for strategy. GTM hiringEnterprise salesSales processPricing
Prasanna Krishnamoorthy Upekkha · Bengaluru
Managing Partner at Upekkha and one of the clearest voices on capital efficient SaaS GTM from India He works with dozens of early Indian SaaS founders at the same time, so his public material is grounded in patterns rather than one company's story: how to pick a wedge ICP, what a founder should personally close before hiring, and where India based teams typically stall selling into the US. His framing of efficiency as a GTM choice, not a constraint, is the useful contrarian bit. ICPPositioningPricingSales process

Listed here and would rather not be, or something is wrong? Email [email protected] and we'll fix or remove it.

eChai Partner Brands