Rohit Kaul

Lightspeed India · Delhi-NCR

Marketing lead for Indian venture funds, writing shotcast on the craft of content that moves people

Why they're worth your time

He is one of the few people in India writing about content as a discipline rather than a channel: how a piece earns attention, why most brand content dies, and what a fund or a startup should actually publish. Having run marketing for two of India's most visible VC brands, he writes with the constraints of a small team and no ad budget.

Background

Rohit Kaul is Head of Marketing at Lightspeed India, which he joined in 2026 after three years as VP of Marketing at Blume Ventures, where he built the fund's content-first brand including its commentaries and podcast work. Earlier he held marketing and strategy roles at HCL Enterprise, Grail Research, PwC and Asian Paints. He writes the Substack newsletter shotcast on the craft of content.

Known for

Inbound & content Positioning Category design Community

Where they're public

Their own channels. Read the work first.

LinkedIn X Newsletter

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