Vikas Chawla

Social Beat · Chennai

Co-founder of Social Beat, one of India's largest independent performance marketing firms for consumer brands

Why they're worth your time

He writes from inside large Indian media budgets, so his posts cover the things agencies usually keep quiet: which channel mixes hold up as spend scales, how vernacular and regional targeting change the maths, and where influencer spend earns out. It is the practitioner view of Indian performance marketing rather than the pitch deck view.

Background

Vikas Chawla co-founded Social Beat in Chennai in 2012 with his brother Suneil, growing it to a team of several hundred working with over seventy consumer brands. He also co-founded Influencer.in and D2Scale, and is an author and angel investor. He publishes regularly on LinkedIn, where he is a Top Voice, and has written for Indian startup media on digital marketing and D2C growth.

Known for

Inbound & content ICP Retention & expansion Partnerships

Where they're public

Their own channels. Read the work first.

LinkedIn Website

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