Podcast · 90 min

2X SaaS Founder: How To Sell Global Tech Products From India | Sharath Narayana

Siddhartha Ahluwalia with Sharath Keshava Narayana · The Neon Show (YouTube) Free Advanced India

2X SaaS Founder: How To Sell Global Tech Products From India | Sharath Narayana

Two companies past 20 million in revenue, both run with India engineering and US selling. He is direct about the founder having to be the great seller first, which most India to US advice dances around.

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It answers 3 questions

  1. What do Indian SaaS operators say it actually takes to win US customers while building from India?
  2. How do I choose between a distributor, a VAR and going direct in a new country?
  3. How did Freshworks build a global sales team out of Chennai when that talent did not exist yet?

Read with it

  1. Girish Mathrubootham built a Nasdaq-listed company from Chennai, and the lesson about betting on people rather than pedigree is... The Works (Freshworks) Article · ~10 min read 7 lessons from building an India-based global SaaS business Vishnu Prasad
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  3. Has the number that makes the point: over 80 percent of Rocketlane's 600 plus enterprise customers are in the US. Also carries... Forbes India Article · Long read SaaS startup Rocketlane is going global Siddhant Konduskar
  4. The clearest single explanation of the five partner types and what each is worth, including real margin bands (20 to 30% for... Bessemer Venture Partners (Atlas) Article · 20 min read The GTM guide to building SaaS channel partnerships MP Eisen
  5. A side by side of three real programs as Indian partners experience them, with tiers, certification requirements and margins,... DQ Channels Article · 12 min read Decoding the Salesforce vs Zoho vs Freshworks channel strategies Bharti Trehan
  6. Maps the Indian Azure ecosystem by name: distributors like Redington and Ingram Micro, cloud native firms like Minfy and... DQ Channels Article · 11 min read Microsoft Azure partner program in India: a 2025 overview Bharti Trehan
eChai Partner Brands The partnership →