Report · 8 min read

57% of SaaS Sales Reps Missed Quota in Q2 2025. Here's What That Means

QuotaPath, using RepVue's Cloud Sales Index Free Intermediate

Roughly 47,000 quota carrying reps across 246 companies, with average attainment at 42.7 percent. The number to put in front of a board that thinks your team is underperforming when the quota is what is broken.

  • 57.31 percent of SaaS reps missed quota in Q2 2025, across 246 companies and about 47,000 quota carriers.
  • Average quota attainment was 42.69 percent, less than half of target.
  • The quotas were built on growth assumptions from a different market, and comp plans never adjusted to longer cycles.
  • When most sellers cluster far below quota, comp stops working as a performance signal at all.
Open on quotapath.com ↗

It answers 5 questions

  1. How do I set quotas that most of the team can actually hit?
  2. How do I split territories and segments without starting a civil war?
  3. How much should the whole GTM org cost, and how do I know when we are overspending?
  4. What does best-in-class quota attainment actually look like, and what does the shape tell me?
  5. How do the best companies handle territory and segment design once there are dozens of reps?

Read with it

  1. The headcount question answered as arithmetic: revenue target divided by revenue per rep and capacity utilisation, with ramp... Everstage Article · 12 min read Sales Capacity Planning Everstage
  2. The practical method for combining top down targets with bottom up rep feedback, and the attainment bell curve to aim for: 60... Everstage Article · 13 min read Sales Quota Planning: How to Align Targets and Drive Results Arvinda Bharathi
  3. Written for Indian SaaS founders by the Everstage CEO, ex Freshworks. It gives the working numbers: quota period must be at... SaaSBoomi Article · 10 min read Getting the Quotas Right for Your SaaS Sales Teams Siva Rajamani
  4. Territory design treated as a fairness problem: every rep should have an equal shot at quota, which means balancing account... Everstage Article · 14 min read Sales Territory Planning Best Practices Everstage
  5. The numbers you want when arguing about a plan: median commission around 11.5 percent of ACV, AE pay mix near 53:47, quota to... Everstage Report · 12 min read SaaS Sales Compensation Benchmarks: Trends and Best Practices Everstage
  6. The clearest arithmetic anywhere on rep economics: the rule of 10 for quota against base, four months to productivity, draws... Craft Ventures Essay · 12 min read Simple Math to Set Up a Sales Team David Sacks
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