Article · 12 min read

AMA with Sakshi Tulsian: Growth strategies for your non-self-serve product

Shweta Mishra · SaaSBoomi Free Intermediate India

The counterweight: the POSist co-founder on what to do when your product genuinely cannot be self-serve, including pricing onboarding and support as part of the product rather than giving them away.

  • POSist found inbound beat outbound in the Indian restaurant industry, at the lowest CAC.
  • For every rockstar on her sales team, she hired at least seven people.
  • $250k ACV can be sold remotely from India, but a $50k deal with non-tech buyers needs you in person.
  • Resellers avoid complex solutions, so they only work once demand and brand already exist.
  • POSist rewrote the software from scratch to serve enterprise, since value sits in the architecture.
Open on saasboomi.org ↗

It answers 3 questions

  1. How do I know whether my product can even work self-serve?
  2. How do I cut time to value when the product genuinely needs setup work before it does anything useful?
  3. What does sales comp look like for an India based team selling into the US?

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