Article · 20 min read

SaaS Onboarding Examples: Lessons from 20+ Top Products

Sara Detrik · Appcues Free Beginner

Twenty onboarding flows torn apart by product category, so you can find the two or three closest to yours instead of copying Slack when you are building a developer tool.

  • Two to four questions is the sweet spot for a welcome survey before it feels like a form.
  • Keep onboarding checklists to three to five items tied to activation milestones, not features.
  • Litmus saw a 2100 percent lift in feature adoption after adding tooltips and walkthroughs.
  • Human support costs $6 to $12 per interaction versus as little as $0.25 automated.
Open on appcues.com ↗

It answers 5 questions

  1. What should a brand new user see in the first minute after they sign up?
  2. Almost nobody finishes our onboarding flow. Is that an onboarding problem or a product problem?
  3. How do I cut time to value when the product genuinely needs setup work before it does anything useful?
  4. Slack's onboarding gets copied constantly. What is it actually doing, step by step?
  5. Which companies have genuinely fast time to value, and what did they cut to get there?

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