Article · 7 min read

Dissecting the Role of Partner Manager

Partnership Leaders Free Beginner

Written by the industry body for partnership professionals, so it describes the job as practitioners actually experience it, including the reassurance that you do not need prior partnerships experience to do it well.

  • Estimates over 100,000 partner managers globally, with Google, Microsoft and AWS each employing 1,000 to 2,000.
  • The job is an individual contributor owning a handful of partnerships, not a people-management step.
  • Argues it leans on soft skills over hard ones, and prior partnerships experience is not a hiring requirement.
  • Hire only after the goals and strategy for the program already exist, not to invent them.

It answers 3 questions

  1. What does a partnerships person actually do all day?
  2. I have just been handed partnerships as my job. What do I do in the first 90 days?
  3. When should we hire our first full time partnerships person, and what do we pay them?

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