Article · long read
How to Create or Refine a Content Marketing Strategy
Jimmy Daly · Animalz Free Beginner
Two ideas here fix most struggling blogs: write for real people you have spoken to rather than invented personas, and treat the blog as a library you keep improving rather than a magazine you keep feeding. Practical on cadence and on which metrics mean anything early.
- It is impossible to write too much, but easy to publish too much: velocity does not buy traffic.
- Six percent month-on-month traffic growth is a realistic bar to beat.
- Brian Dean grew Backlinko to 100,000 monthly uniques on just 35 posts.
- Attribute by looking at all behavior in the 90 days before signup, not post-to-conversion one to one.
