Video · 35 min

Moving into the Enterprise: Fireside with Postman's Founder and CEO

Adam Gross with Abhinav Asthana · Heavybit Free Advanced India

What changes in your story when a developer loved product has to be sold to a CIO who has never heard of you. Directly relevant if your bottom up brand is not translating into enterprise trust.

Open on heavybit.com ↗

It answers 3 questions

  1. We sell to developers. Why does the normal B2B playbook keep failing on them?
  2. US buyers hesitate when they learn we are an India based team. How do I handle that in our messaging?
  3. What did Postman and BrowserStack do to earn trust with global developers?

Read with it

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  3. Arora on building from Mumbai for 135 countries without ever raising primary capital, which is the credibility argument in its... Inc42 Article · 12 min read Build Local, Think Global: The Vision of BrowserStack's Ritesh Arora Inc42 BrandLabs
  4. Includes the detail that matters most: a tweet from the creator of jQuery brought 10,000 beta users in three weeks. Developer... Accel India Insights (SeedToScale) Article · 22 min read Ritesh Arora of BrowserStack on thinking global and scaling up Anand Daniel
  5. Asthana describes earning developer trust by being useful in forums years before monetising, which is the honest version of... In Depth, First Round Review Podcast · 1 hr 10 min From Chrome extension to $5B platform: Postman's journey with Abhinav Asthana Brett Berson with Abhinav Asthana
  6. Video · 40 min SaaSBoomi Fireside chat with Ritesh Arora, co-founder and CEO of BrowserStack SaaSBoomi
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