Podcast · 1 hr

Leveraging a YouTube community to build a 100 Cr SaaS company, with Varun Mayya

Siddhartha Ahluwalia · The Neon Show Free Intermediate India

Leveraging a YouTube community to build a 100 Cr SaaS company, with Varun Mayya

An Indian founder who built audience first and product second, with the process behind the content rather than just the outcome. The clearest local case for founder brand as a real distribution channel.

Watch on YouTube ↗

It answers 4 questions

  1. I am a founder with no marketing team. Is my own story actually a GTM asset or just vanity?
  2. Everyone says post on LinkedIn. What do I post if I am not an expert yet?
  3. How do I keep the founder's voice in content once I am the one writing it?
  4. Our founder is the brand. How do I make the brand bigger than one person?

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