Podcast · 44 min

How to Build a LinkedIn Founder Brand that Drives Revenue

Dave Gerhardt with Kait Stephens and Brad Zomick · Exit Five Free Beginner

A founder and her marketer describe the actual posting system that took a B2B founder brand to inbound pipeline, including who wrote what. Practical rather than inspirational.

Open on exitfive.com ↗

It answers 4 questions

  1. I am a founder with no marketing team. Is my own story actually a GTM asset or just vanity?
  2. Everyone says post on LinkedIn. What do I post if I am not an expert yet?
  3. How do I keep the founder's voice in content once I am the one writing it?
  4. Our founder is the brand. How do I make the brand bigger than one person?

Read with it

  1. Podcast · 1 hr Leveraging a YouTube community to build a 100 Cr SaaS company, with Varun Mayya Siddhartha Ahluwalia
  2. Podcast · 1 hr 15 min The power of strategic narrative | Andy Raskin Lenny Rachitsky
  3. Two marketers who actually built categories (revenue intelligence and customer success) compare notes on the iterations that... [Un]Churned, Gainsight Podcast · 49 min A Masterclass in Category Creation from the Leaders at Gong and Gainsight Josh Schachter with Udi Ledergor and Lauren Olerich
  4. The five part narrative structure (name the shift, name winners and losers, show the promised land, position capabilities as... Mission.org Essay · 11 min read The Greatest Sales Deck I've Ever Seen Andy Raskin
  5. Laja built a business on testing B2B messaging with real buyers, and here he explains how he balances the what and the why in a... Grow & Tell Podcast · 55 min Bootstrapping and Messaging: Peep Laja on growing CXL and Wynter Alex Kracov with Peep Laja
  6. Video · 15 min How To Create LinkedIn Content That Drives B2B Sales Morgan J. Ingram
eChai Partner Brands The partnership →