Do Reddit, review sites, and press mentions matter more than my own website for AI visibility?

Often yes: the bulk of brand mentions in AI answers are grounded in third-party sources, Reddit is among the most-cited domains in ChatGPT and Perplexity, and G2 is the single most-cited platform for software queries. That is why the modern playbook is as much digital PR, review depth, and honest community participation as it is on-site content. Your own site still matters for facts about you, but assistants trust what others say about you more than what you say about yourself.

A quick orientation. The real value is below: resources worth your time, from people who've actually done it.