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The teams behind the famous 2x-LLM-signups result explain their Reddit and citation strategy on camera.
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Do Reddit, review sites, and press mentions matter more than my own website for AI visibility?
Often yes: the bulk of brand mentions in AI answers are grounded in third-party sources, Reddit is among the most-cited domains in ChatGPT and Perplexity, and G2 is the single most-cited platform for software queries. That is why the modern playbook is as much digital PR, review depth, and honest community participation as it is on-site content. Your own site still matters for facts about you, but assistants trust what others say about you more than what you say about yourself.
Go deeper
16 resources.
How to get recommended by ChatGPT
Documents that Reddit is now the most-cited domain in ChatGPT and Perplexity, with a founder-safe engagement playbook.
Open growthunhinged.com →Semrush Releases Expanded 2026 AI Visibility Index (126M prompts)
The biggest public dataset showing how heavily ChatGPT leans on Reddit and Wikipedia as evidence.
Open semrush.com →How AI Search Is Rewiring B2B Software Buying (G2 Report analysis)
Distills G2's answer-economy research into concrete moves for SaaS founders.
Open foundationinc.co →New G2 Research: Half of B2B Software Buyers Now Start With AI Chatbots
Review-site citations are the number one trust signal in AI answers, straight from the data.
Open prnewswire.com →How earned media shapes what AI says about your brand
PR-industry data showing earned media feeds 99% of brand-related AI queries.
Open muckrack.com →How Digital PR Affects AI Visibility and Search Outcomes
Shows why a handful of trusted outlets drive most AI visibility, so PR effort can be concentrated.
Open meltwater.com →How Digital PR is Redefining Brand Visibility: What Influences LLMs
Explains why unlinked brand mentions still shape LLM answers, upending link-first PR thinking.
Open wearebottle.com →AI and LLMs Have Changed Wikipedia's Importance Forever
A Wikipedia insider on why your entity record there now shapes every AI description of you.
Open medium.com →Do LLMs Prefer Wikipedia? We Analyzed 6,844 Citations
Actual citation counts across Claude, Gemini, and GPT quantifying Wikipedia's outsized pull.
Open weglot.com →Why Your Brand's Wikipedia Page Matters More Than Ever (For AI Citations)
When and how a startup should (and should not) pursue a Wikipedia presence.
Open usegrowthos.com →YouTube SEO for AI Search (Ahrefs AEO Course 3.3)
YouTube is the most-cited domain in Google's AI Overviews; this lesson shows how to exploit that.
Open ahrefs.com →How To Get Your Videos Recommended By ChatGPT (And Other AI Tools)
A creator-founder's tactical guide to making video content AI assistants surface.
Open gillianperkins.com →SEO Guide to ChatGPT's Search Shopping and AI Product Recommendations
Maps which third-party surfaces (UGC, reviews, listicles) feed ChatGPT's product picks.
Open alphametic.com →From visibility to recommendations: how earned media is powering AI search
The PR profession's own evidence review on consistency of mentions beating one-off placements.
Open influenceonline.co.uk →Why the AI Cited Your Competitor (And What They Did to Earn It)
Reverse-engineers competitor citations so you can close the third-party gap deliberately.
Open theaisearchdirectory.com →More in Getting Found in AI Search (AEO/GEO)
- Why does it now matter how ChatGPT and Perplexity describe my startup? 17 →
- How do founders get their product recommended by AI assistants? 18 →
- Is traditional SEO dead, what should an early-stage startup actually do? 21 →
- How do I find out what ChatGPT, Perplexity, and Gemini currently say about my startup, and track it over time? 21 →
- How do AI assistants actually choose which sources to cite in an answer? 20 →
- Should I publish comparison pages and 'best X' listicles to win AI recommendations? 18 →
- What technical setup does my site need so AI crawlers can find, read, and cite it? 20 →
- Google now answers with AI Overviews and AI Mode. Does my Google strategy change? 17 →
- How do I measure traffic, signups, and revenue coming from AI search? 17 →
- I sell products online. How do I get into ChatGPT Shopping, Perplexity, and agent-driven commerce? 19 →
- ChatGPT says something wrong or outdated about my startup. How do I fix it? 17 →
Also in Starting Up
The same ground, over in Brand, web & content, our Starting Up track.
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