Marketing & Growth

How founders use AI for Getting Found in AI Search (AEO/GEO)

3 questions founders actually ask, each with a straight answer and the resources worth your time.

Why does it now matter how ChatGPT and Perplexity describe my startup? #

A growing share of your future customers no longer google 'best CRM for small business', they ask ChatGPT or Perplexity and trust the two or three names the AI suggests. If the AI describes you wrongly, or doesn't mention you at all, you're invisible in that conversation, and the buyers who do arrive from AI answers are unusually valuable: studies show they convert several times better than regular search visitors because the AI has already 'pre-sold' them. Think of your AI description as your new first impression, it's what many prospects see before they ever reach your website.

Is traditional SEO dead, what should an early-stage startup actually do? #

No, Google still handles vastly more queries than all AI chatbots combined, and the AI models themselves learn about you largely from content that ranks well in search, so good SEO is the raw material for good AI visibility. What's changed is the goal: instead of chasing high-volume keywords with generic blog posts, write pages that directly answer the specific questions your buyers ask, and earn mentions on trusted third-party sites. The good news for early-stage founders: AI answers refresh much faster than Google rankings, so a small startup can show up in ChatGPT recommendations in weeks instead of the years SEO used to take, do both, with a bias toward answer-style content.