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Marketing & Growth

How do founders get their product recommended by AI assistants?

There is a repeatable playbook: pick the buying prompts you must win, publish the most definitive and specific content on those exact questions, and make sure the sources AI trusts (Reddit, review sites, listicles, YouTube) talk about you. Unlike old SEO, results can appear in weeks because assistants re-retrieve the web constantly, which is exactly why early-stage startups can compete. Start with one platform, usually ChatGPT, measure your share of voice against competitors, and iterate.

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18 resources.

Terms in this answer

Search Engine Optimization

More in Getting Found in AI Search (AEO/GEO)

Why does it now matter how ChatGPT and Perplexity describe my startup? 17 → Is traditional SEO dead, what should an early-stage startup actually do? 21 → How do I find out what ChatGPT, Perplexity, and Gemini currently say about my startup, and track it over time? 21 → How do AI assistants actually choose which sources to cite in an answer? 20 → Do Reddit, review sites, and press mentions matter more than my own website for AI visibility? 16 → Should I publish comparison pages and 'best X' listicles to win AI recommendations? 18 → What technical setup does my site need so AI crawlers can find, read, and cite it? 20 → Google now answers with AI Overviews and AI Mode. Does my Google strategy change? 17 → How do I measure traffic, signups, and revenue coming from AI search? 17 → I sell products online. How do I get into ChatGPT Shopping, Perplexity, and agent-driven commerce? 19 → ChatGPT says something wrong or outdated about my startup. How do I fix it? 17 →

Also in Starting Up

The same ground, over in Brand, web & content, our Starting Up track.

How do I come up with a good name for my startup? 3 → What should actually go on my startup's landing page? 2 →
eChai Partner Brands The partnership →