How do founders get their product recommended by AI assistants?

There is a repeatable playbook: pick the buying prompts you must win, publish the most definitive and specific content on those exact questions, and make sure the sources AI trusts (Reddit, review sites, listicles, YouTube) talk about you. Unlike old SEO, results can appear in weeks because assistants re-retrieve the web constantly, which is exactly why early-stage startups can compete. Start with one platform, usually ChatGPT, measure your share of voice against competitors, and iterate.

A quick orientation. The real value is below: resources worth your time, from people who've actually done it.