SEO · How Founders Use AI
How do I find out what ChatGPT, Perplexity, and Gemini currently say about my startup, and track it over time?
Start free: run 10 to 20 real buyer prompts (not just your own name) across ChatGPT, Gemini and Perplexity every month, logging mentions, position, sentiment and cited sources. Search Console's generative AI report, open to every site since 31 August 2026, shows how often your pages appear in AI Overviews and AI Mode. HubSpot's AEO Grader or Ahrefs' free checker give a quick baseline, and paid trackers start around $29 a month. What matters is visibility rate and share of voice against rivals, not one answer.
On the AI map, 29 October 2026 Marketing, ads and AI search
Go deeper22 sources
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Introducing Search Generative AI performance reports in Search Console
Google Search Central · Article · Jun 2026
Google's own report of how often your pages appear in AI Overviews and AI Mode, by page, country and date. Free, and open to every site since 31 August 2026.
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AEO Grader: Free One-Time AEO Brand Check
HubSpot · Tool · Sep 2025
A free five-dimension report on how AI engines characterize your brand, no account needed.
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Ahrefs Brand Radar: See ANY brand's AI visibility
Ahrefs · Tool · Jun 2025
Benchmarks your AI share of voice against competitors across 405M+ real search-backed prompts.
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Free AI Visibility Checker
Ahrefs · Tool · Oct 2025
The fastest free way to see whether ChatGPT and Gemini mention you at all.
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Ahrefs Brand Radar: Turn AI Into Your Newest Sales Channel
Ahrefs · Article · Jun 2025
Explains what AI visibility data actually means and how to act on it, not just stare at it.
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Ahrefs Brand Radar walkthrough
Ahrefs · Video · Jul 2025
A ten-minute demo of auditing any brand's AI visibility before you spend a rupee.
Watch it here
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Otterly.AI: AI Search Monitoring
Otterly · Tool · Mar 2025
The budget entry point ($29/month) for automated prompt tracking across ChatGPT, Perplexity, and AI Overviews.
All 22 sources
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Semrush AI Visibility Index
Semrush · Tool · Sep 2025
A public benchmark of which brands win AI answers per category, handy for sizing your gap.
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Profound vs Peec vs Otterly: Which AI Visibility Platform Should You Buy?
Discovered Labs · Article · Jan 2026
An honest three-way teardown matched to company stage and budget.
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14 Profound AI Alternatives for AI Search Visibility Tracking
Tim Soulo (ex-Ahrefs CMO) · Article · Feb 2026
A seasoned operator maps the whole crowded tool landscape so you do not overbuy.
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The 10 Best AI Visibility Tools (Compared by Use Case)
Frase · Article · Jan 2026
Use-case-first comparison that separates monitoring, optimization, and reporting tools.
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How to Track Brand Mentions in ChatGPT & AI Search
Justin McKelvey · Guide · Jan 2026
The free manual method: a prompt-set spreadsheet workflow any founder can run monthly in an hour.
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AI Brand Monitor (Apify actor)
Apify community · Tool · Aug 2025
A build-it-yourself option for technical founders who want raw answer data on a cron job.
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HubSpot AI Search Sensor
HubSpot · Tool · Feb 2026
Free trend data on AI visibility across industries, good for calibrating expectations.
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15 Best LLM Monitoring Tools for Brand Visibility
Yotpo · Article · Jan 2026
An ecommerce SaaS's practical evaluation of monitoring tools for consumer brands.
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A Better Way to Track LLM Brand Mentions with AI Citations
Signal AI · Article · Oct 2025
Explains why citation tracking beats mention counting when you want to know what to fix.
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Profound: Building the Marketing Command Center for the AI Era
Lightspeed Venture Partners · Article · Sep 2025
Context on the enterprise end of the market so you know what you are (not yet) paying for.
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ChatGPT Share of Voice: How to Measure, Benchmark, and Improve It
MaxAEO · Article · Jan 2026
Defines the share-of-voice metric and realistic benchmarks for a young brand.
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How to Audit Your AI Visibility: A Founder's Field Guide
Orr Consulting · Guide · Mar 2026
A seven-step audit built around buyer questions, not vanity name-checks.
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2026 Growth Memo research summary
Kevin Indig (Growth Memo) · Article · Jan 2026
Treats AI visibility as a research system rather than a rank tracker, the right mental model.
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Marketing Against The Grain (AEO tooling episodes)
Kipp Bodnar & Kieran Flanagan (HubSpot) · Podcast · Nov 2025
HubSpot's CMO and growth lead demo and debate AI visibility measurement on air.
Listen here
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Launch YC: AthenaHQ, Get Your Brand Discovered on ChatGPT
AthenaHQ (Y Combinator) · Article · Feb 2025
A YC-backed take on GEO tooling from ex-Google Search PMs, worth watching as the space matures.