AEO Grader: Free One-Time AEO Brand Check
A free five-dimension report on how AI engines characterize your brand, no account needed.
Open hubspot.com →
Marketing & Growth
Tool
Tool
Tool
Article
Video
Tool
Tool
Article
Article
Article
Guide
Tool
Tool
Article
Article
Article
Article
Guide
Article
Podcast
Article
How do I find out what ChatGPT, Perplexity, and Gemini currently say about my startup, and track it over time?
The short answer
Start free: run 10-20 real buyer prompts (not just your own name) across ChatGPT, Perplexity, and Gemini every month, and log mentions, position, sentiment, and which sources get cited. One-shot graders like HubSpot's AEO Grader or Ahrefs' free AI visibility checker give you a baseline in minutes, and paid trackers automate it from about $29/month. The metric that matters is visibility rate and share of voice against competitors, not any single answer.
A quick orientation. The real value is below: resources worth your time, from people who've actually done it.
21 resources worth your time
Ahrefs Brand Radar: See ANY brand's AI visibility
Benchmarks your AI share of voice against competitors across 405M+ real search-backed prompts.
Open ahrefs.com →Free AI Visibility Checker
The fastest free way to see whether ChatGPT and Gemini mention you at all.
Open ahrefs.com →Ahrefs Brand Radar: Turn AI Into Your Newest Sales Channel
Explains what AI visibility data actually means and how to act on it, not just stare at it.
Open ahrefs.com →
Ahrefs Brand Radar walkthrough
A ten-minute demo of auditing any brand's AI visibility before you spend a rupee.
Watch on YouTube youtube.com →Otterly.AI: AI Search Monitoring
The budget entry point ($29/month) for automated prompt tracking across ChatGPT, Perplexity, and AI Overviews.
Open otterly.ai →Semrush AI Visibility Index
A public benchmark of which brands win AI answers per category, handy for sizing your gap.
Open ai-visibility-index.semrush.com →Profound vs Peec vs Otterly: Which AI Visibility Platform Should You Buy?
An honest three-way teardown matched to company stage and budget.
Open discoveredlabs.com →14 Profound AI Alternatives for AI Search Visibility Tracking
A seasoned operator maps the whole crowded tool landscape so you do not overbuy.
Open blog.timsoulo.com →The 10 Best AI Visibility Tools (Compared by Use Case)
Use-case-first comparison that separates monitoring, optimization, and reporting tools.
Open frase.io →How to Track Brand Mentions in ChatGPT & AI Search
The free manual method: a prompt-set spreadsheet workflow any founder can run monthly in an hour.
Open justinmckelvey.com →AI Brand Monitor (Apify actor)
A build-it-yourself option for technical founders who want raw answer data on a cron job.
Open apify.com →HubSpot AI Search Sensor
Free trend data on AI visibility across industries, good for calibrating expectations.
Open hubspot.com →15 Best LLM Monitoring Tools for Brand Visibility
An ecommerce SaaS's practical evaluation of monitoring tools for consumer brands.
Open yotpo.com →A Better Way to Track LLM Brand Mentions with AI Citations
Explains why citation tracking beats mention counting when you want to know what to fix.
Open signal-ai.com →Profound: Building the Marketing Command Center for the AI Era
Context on the enterprise end of the market so you know what you are (not yet) paying for.
Open lsvp.com →ChatGPT Share of Voice: How to Measure, Benchmark, and Improve It
Defines the share-of-voice metric and realistic benchmarks for a young brand.
Open maxaeo.ai →How to Audit Your AI Visibility: A Founder's Field Guide
A seven-step audit built around buyer questions, not vanity name-checks.
Open orr-consulting.com →2026 Growth Memo research summary
Treats AI visibility as a research system rather than a rank tracker, the right mental model.
Open growth-memo.com →Marketing Against The Grain (AEO tooling episodes)
HubSpot's CMO and growth lead demo and debate AI visibility measurement on air.
Listen on Apple Podcasts podcasts.apple.com →Launch YC: AthenaHQ, Get Your Brand Discovered on ChatGPT
A YC-backed take on GEO tooling from ex-Google Search PMs, worth watching as the space matures.
Open ycombinator.com →More in Getting Found in AI Search (AEO/GEO)
- Why does it now matter how ChatGPT and Perplexity describe my startup? 17 →
- How do founders get their product recommended by AI assistants? 18 →
- Is traditional SEO dead, what should an early-stage startup actually do? 21 →
- How do AI assistants actually choose which sources to cite in an answer? 20 →
- Do Reddit, review sites, and press mentions matter more than my own website for AI visibility? 16 →
- Should I publish comparison pages and 'best X' listicles to win AI recommendations? 18 →
- What technical setup does my site need so AI crawlers can find, read, and cite it? 20 →
- Google now answers with AI Overviews and AI Mode. Does my Google strategy change? 17 →
- How do I measure traffic, signups, and revenue coming from AI search? 17 →
- I sell products online. How do I get into ChatGPT Shopping, Perplexity, and agent-driven commerce? 19 →
- ChatGPT says something wrong or outdated about my startup. How do I fix it? 17 →