Buy it in ChatGPT: Instant Checkout and the Agentic Commerce Protocol
The primary announcement of checkout inside ChatGPT, where commerce discovery is heading.
Open openai.com →
Marketing & Growth
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I sell products online. How do I get into ChatGPT Shopping, Perplexity, and agent-driven commerce?
The short answer
OpenAI and Perplexity both take structured product feeds directly: Shopify and Etsy stores are automatically eligible in ChatGPT, and other merchants can apply and submit a CSV or JSON feed refreshed as often as every 15 minutes. Ranking inside these surfaces is driven by data quality, price, availability, and reviews rather than ad spend, which levels the field for small brands with clean catalogs. With agents starting to complete purchases end to end, structured product data is effectively your new storefront.
A quick orientation. The real value is below: resources worth your time, from people who've actually done it.
19 resources worth your time
Powering Product Discovery in ChatGPT
Explains how ChatGPT ranks products: metadata quality, price, availability, and seller status.
Open openai.com →Power product discovery in ChatGPT (merchant portal)
The actual front door: where you apply and submit your product feed.
Open chatgpt.com →Product Feeds Specification: Agentic Commerce
The exact feed spec your developer needs, straight from the source.
Open developers.openai.com →Shopping with ChatGPT Search (help article)
Explains how shopping results are generated and why they are not ads.
Open help.openai.com →Shop like a Pro: Perplexity's AI shopping
Perplexity's own explanation of its shopping experience and one-click checkout.
Open perplexity.ai →Meet the Perplexity Merchant Program: What Ecommerce Stores Need to Do
A practical walkthrough of joining Perplexity's free merchant program.
Open webfx.com →Perplexity Shopping: How to Optimize Your Store for AI
Shopify's official guidance, directly relevant since Shopify stores get native AI-surface access.
Open shopify.com →ChatGPT Product Feed: How to Submit & Set Up
A field-tested feed setup guide covering the gotchas the spec does not mention.
Open alhena.ai →Perplexity Merchant Program: What Most Sellers Miss
Covers the overlooked setup details that decide whether Perplexity recommends you.
Open alhena.ai →ChatGPT Product Feed: specification for ChatGPT Shopping, Agentic Commerce
A feed-management vendor's deep dive into field-level requirements and refresh cadence.
Open lengow.com →How Do I Get My Products Recommended in ChatGPT? A Guide to Instant Checkout
Walks through the merchant application including who is auto-eligible.
Open seo.com →7 AI Trends Shaping Agentic Commerce
Maps the protocols and platform moves so you bet on the right rails early.
Open commercetools.com →Agentic Commerce Report: How AI Is Reshaping Brand Competition
Payments-industry data on how fast delegated AI purchasing is actually arriving.
Open checkout.com →The rise of agentic commerce: How AI agents will shop for your customers
Covers the fulfillment angle: agents evaluate delivery reliability, not just price.
Open nshift.com →Agentic Commerce: A Complete Guide for Brands
A brand-marketer's view of keeping customer relationships when an agent is the shopper.
Open braze.com →How to Get Your Products Discoverable on ChatGPT Shopping
An end-to-end checklist from feed to product page copy for ChatGPT Shopping.
Open e2msolutions.com →From SEO to Agent-Led Growth: Profound's James Cadwallader
The clearest articulation of agent experience (AX) as the successor to web UX.
Open sequoiacap.com →Expedia x Profound: Competing in an AI-Driven Search World
A large consumer brand and an AEO platform compare notes on winning AI-driven purchase journeys.
Listen on Apple Podcasts podcasts.apple.com →More in Getting Found in AI Search (AEO/GEO)
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- Is traditional SEO dead, what should an early-stage startup actually do? 21 →
- How do I find out what ChatGPT, Perplexity, and Gemini currently say about my startup, and track it over time? 21 →
- How do AI assistants actually choose which sources to cite in an answer? 20 →
- Do Reddit, review sites, and press mentions matter more than my own website for AI visibility? 16 →
- Should I publish comparison pages and 'best X' listicles to win AI recommendations? 18 →
- What technical setup does my site need so AI crawlers can find, read, and cite it? 20 →
- Google now answers with AI Overviews and AI Mode. Does my Google strategy change? 17 →
- How do I measure traffic, signups, and revenue coming from AI search? 17 →
- ChatGPT says something wrong or outdated about my startup. How do I fix it? 17 →