SEO · How Founders Use AI

I sell products online. How do I get into ChatGPT Shopping, Perplexity, and agent-driven commerce?

OpenAI, Google and Perplexity all take product data directly. In ChatGPT, Shopify and Etsy stores are already included and other merchants apply to share a feed; OpenAI dropped in-chat Instant Checkout in 2026, so shoppers find products there and buy on your site, with no fee (US only for now). Google's Universal Cart, live in the US since October 2026, lets people save and buy across stores from AI Mode and the Gemini app. Placement rewards clean data, price, availability and reviews, with ads now beside it. Structured product data is your storefront for agents.

On the AI map, 29 October 2026 Marketing, ads and AI search

Go deeper19 sources

An intelligent new shopping cart
Google · Article · Oct 2026

Google's Universal Cart, live in the US from 15 October 2026 across Search and the Gemini app, with checkout through the Universal Commerce Protocol or on the merchant's site.
OpenAI shifts checkout plans in its agentic commerce strategy
Digital Commerce 360 · Article · Mar 2026

Why OpenAI moved away from Instant Checkout, with its own statement, and what that means for merchants.
Powering Product Discovery in ChatGPT
OpenAI · Article · Nov 2025

Explains how ChatGPT ranks products: metadata quality, price, availability, and seller status.
Power product discovery in ChatGPT (merchant portal)
OpenAI · Guide · Nov 2025

The actual front door: where you apply and submit your product feed.
Product Feeds Specification: Agentic Commerce
OpenAI · Guide · Nov 2025

The exact feed spec your developer needs, straight from the source.
Shopping with ChatGPT Search (help article)
OpenAI · Guide · Apr 2025

Explains how shopping results are generated and why they are not ads.
Shop like a Pro: Perplexity's AI shopping
Perplexity · Article · Nov 2024

Perplexity's own explanation of its shopping experience and one-click checkout.

All 19 sources

Meet the Perplexity Merchant Program: What Ecommerce Stores Need to Do
WebFX · Article · Dec 2024

A practical walkthrough of joining Perplexity's free merchant program.
Perplexity Shopping: How to Optimize Your Store for AI
Shopify · Guide · Aug 2025

Shopify's official guidance, directly relevant since Shopify stores get native AI-surface access.
ChatGPT Product Feed: How to Submit & Set Up
Alhena AI · Guide · Jan 2026

A field-tested feed setup guide covering the gotchas the spec does not mention.
Perplexity Merchant Program: What Most Sellers Miss
Alhena AI · Guide · Jan 2026

Covers the overlooked setup details that decide whether Perplexity recommends you.
ChatGPT Product Feed: specification for ChatGPT Shopping, Agentic Commerce
Lengow · Article · Jan 2026

A feed-management vendor's deep dive into field-level requirements and refresh cadence.
7 AI Trends Shaping Agentic Commerce
commercetools · Article · Dec 2025

Maps the protocols and platform moves so you bet on the right rails early.
Agentic Commerce Report: How AI Is Reshaping Brand Competition
Checkout.com · Guide · Jan 2026

Payments-industry data on how fast delegated AI purchasing is actually arriving.
The rise of agentic commerce: How AI agents will shop for your customers
nShift · Article · Jan 2026

Covers the fulfillment angle: agents evaluate delivery reliability, not just price.
Agentic Commerce: A Complete Guide for Brands
Braze · Article · Dec 2025

A brand-marketer's view of keeping customer relationships when an agent is the shopper.
How to Get Your Products Discoverable on ChatGPT Shopping
E2M Solutions · Guide · Jan 2026

An end-to-end checklist from feed to product page copy for ChatGPT Shopping.
From SEO to Agent-Led Growth: Profound's James Cadwallader
Sequoia Capital / James Cadwallader · Podcast · Jun 2025

The clearest articulation of agent experience (AX) as the successor to web UX.
Expedia x Profound: Competing in an AI-Driven Search World
Expedia & Profound · Podcast · Nov 2025

A large consumer brand and an AEO platform compare notes on winning AI-driven purchase journeys.

Listen here