The clearest articulation of agent experience (AX) as the successor to web UX.
From SEO to Agent-Led Growth: Profound's James Cadwallader
Sequoia Capital / James Cadwallader Jun 2025
Open sequoiacap.com →OpenAI and Perplexity both take structured product feeds directly: Shopify and Etsy stores are automatically eligible in ChatGPT, and other merchants can apply and submit a CSV or JSON feed refreshed as often as every 15 minutes. Ranking inside these surfaces is driven by data quality, price, availability, and reviews rather than ad spend, which levels the field for small brands with clean catalogs. With agents starting to complete purchases end to end, structured product data is effectively your new storefront.
19 resources.
The clearest articulation of agent experience (AX) as the successor to web UX.
Sequoia Capital / James Cadwallader Jun 2025
Open sequoiacap.com →A large consumer brand and an AEO platform compare notes on winning AI-driven purchase journeys.
Expedia & Profound Nov 2025
Listen on Apple Podcasts podcasts.apple.com →The primary announcement of checkout inside ChatGPT, where commerce discovery is heading.
OpenAI Sep 2025
Open openai.com →Explains how ChatGPT ranks products: metadata quality, price, availability, and seller status.
OpenAI Nov 2025
Open openai.com →The actual front door: where you apply and submit your product feed.
OpenAI Nov 2025
Open chatgpt.com →The exact feed spec your developer needs, straight from the source.
OpenAI Nov 2025
Open developers.openai.com →Explains how shopping results are generated and why they are not ads.
OpenAI Apr 2025
Open help.openai.com →Perplexity's own explanation of its shopping experience and one-click checkout.
Perplexity Nov 2024
Open perplexity.ai →A practical walkthrough of joining Perplexity's free merchant program.
WebFX Dec 2024
Open webfx.com →Shopify's official guidance, directly relevant since Shopify stores get native AI-surface access.
Shopify Aug 2025
Open shopify.com →A field-tested feed setup guide covering the gotchas the spec does not mention.
Alhena AI Jan 2026
Open alhena.ai →Covers the overlooked setup details that decide whether Perplexity recommends you.
Alhena AI Jan 2026
Open alhena.ai →A feed-management vendor's deep dive into field-level requirements and refresh cadence.
Lengow Jan 2026
Open lengow.com →Walks through the merchant application including who is auto-eligible.
SEO.com Dec 2025
Open seo.com →Maps the protocols and platform moves so you bet on the right rails early.
commercetools Dec 2025
Open commercetools.com →Payments-industry data on how fast delegated AI purchasing is actually arriving.
Checkout.com Jan 2026
Open checkout.com →Covers the fulfillment angle: agents evaluate delivery reliability, not just price.
nShift Jan 2026
Open nshift.com →A brand-marketer's view of keeping customer relationships when an agent is the shopper.
Braze Dec 2025
Open braze.com →An end-to-end checklist from feed to product page copy for ChatGPT Shopping.
E2M Solutions Jan 2026
Open e2msolutions.com →The same ground, over in Brand, web & content, our Starting Up track.