Aravind Srinivas: Perplexity CEO on the Future of AI, Search & the Internet
Perplexity's India-born founder explains from first principles why answers with citations replace ten blue links.
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Why does it now matter how ChatGPT and Perplexity describe my startup?
AI assistants are now the first place many buyers ask "what should I use for X": over half of B2B software buyers start research in a chatbot, and zero-click search means fewer people ever reach your site. What ChatGPT or Perplexity says about you decides whether you make the shortlist before you even know the buyer existed, and the traffic assistants do send converts several times better than Google. If they describe you wrongly, or not at all, you lose deals invisibly.
Go deeper
17 resources.
The ultimate guide to AEO: How to get ChatGPT to recommend your product (Ethan Smith)
The single most-shared founder briefing on AI search, anchored by data showing ChatGPT traffic converts 6x better than Google.
Listen on Apple Podcasts podcasts.apple.com →From SEO to Agent-Led Growth: Profound's James Cadwallader
The founder tracking AI answers for 10% of the Fortune 500 explains why brand perception inside models is the new battleground.
Open sequoiacap.com →Why AI Visibility is critical for your brand, with James Cadwallader
A founder-to-founder conversation on AI visibility as a new growth channel, good for a commute listen.
Listen on Spotify open.spotify.com →AEO is the biggest change in search in over a decade
A tight summary of why early-stage startups can win AI answers fast, with the 6x conversion stat that woke founders up.
Open x.com →In the Answer Economy, Don't Win the Click, Win the Answer
G2's buyer data: AI chatbots are now the number one source shaping vendor shortlists.
Open company.g2.com →Your Buyers Are Using AI to Find Software. Here's What They're Trusting.
Shows 69% of buyers changed vendors based on an AI answer, proof this is revenue, not hype.
Open learn.g2.com →ChatGPT traffic analysis: Insights from 17 months of clickstream data
Hard clickstream data on how people actually use ChatGPT as a discovery engine, not guesswork.
Open semrush.com →When Google Stops Sending Clicks, What Still Works?
The most-cited voice on zero-click search lays out what discovery looks like when clicks disappear.
Open sparktoro.com →The Q4 2025 State of Search from Datos and SparkToro
Fresh behavioral data on how fast AI tools are fragmenting Google's dominance, straight from the analyst.
Open linkedin.com →AI Overviews Reduce Clicks by 34.5%
The 300k-keyword study that quantified how much organic traffic AI answers actually take.
Open ahrefs.com →In Graphic Detail: The state of AI referral traffic in 2025
A clean visual snapshot of how much traffic AI assistants send today and where it is heading.
Open digiday.com →ChatGPT commands 92% of AI referral traffic: what 6.77 million sessions reveal
Tells you where to focus first: one assistant sends almost all AI referral traffic.
Open searchengineland.com →AI Is Much Bigger Than You Think
Argues with data that referral numbers massively undercount AI's real influence on buying decisions.
Open graphite.io →James Cadwallader on AI's Impact on Marketing & SEO
A sharp interview on why 'how AI describes you' is becoming a board-level metric.
Open wix.com →The Prompt: SEO Is Dead. What Comes Next?
A mainstream-press view of the AEO gold rush, useful for calibrating hype versus reality.
Open forbes.com →Profound founder James Cadwallader on the AI gold rush to reinvent SEO
Candid founder interview on what actually moves AI answers versus what vendors are selling.
Open readtheaisle.com →More in Getting Found in AI Search (AEO/GEO)
- How do founders get their product recommended by AI assistants? 18 →
- Is traditional SEO dead, what should an early-stage startup actually do? 21 →
- How do I find out what ChatGPT, Perplexity, and Gemini currently say about my startup, and track it over time? 21 →
- How do AI assistants actually choose which sources to cite in an answer? 20 →
- Do Reddit, review sites, and press mentions matter more than my own website for AI visibility? 16 →
- Should I publish comparison pages and 'best X' listicles to win AI recommendations? 18 →
- What technical setup does my site need so AI crawlers can find, read, and cite it? 20 →
- Google now answers with AI Overviews and AI Mode. Does my Google strategy change? 17 →
- How do I measure traffic, signups, and revenue coming from AI search? 17 →
- I sell products online. How do I get into ChatGPT Shopping, Perplexity, and agent-driven commerce? 19 →
- ChatGPT says something wrong or outdated about my startup. How do I fix it? 17 →
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