The 21 Best Generative AI Tools
Hands-on tested overview of the current text, image, and video leaders.
Open zapier.com →You need surprisingly few tools: one frontier chat model (ChatGPT or Claude) for writing, one design tool (Canva), one video or clipping tool, and one scheduler. Start with the chat model plus your calendar for a month before adding anything; most founders fail from tool-hopping, not tool shortage. Add specialist tools (HeyGen, Descript, OpusClip) only when a specific format starts working for you.
A quick orientation. The real value is below: resources worth your time, from people who've actually done it.
Hands-on tested overview of the current text, image, and video leaders.
Open zapier.com →A social-first stack from a team that publishes its own data.
Open buffer.com →The one-stop design suite most non-designer founders should start with.
Open canva.com →Practical walkthrough of each Magic Studio feature for marketing assets.
Open shopify.com →Edit video and podcasts by editing text; the biggest editing time-saver.
Open descript.com →Script to avatar video in 175+ languages, no camera required.
Open heygen.com →The enterprise-grade AI video platform, now a $4B company.
Open synthesia.io →Marketing-specific AI with brand voice and campaign templates built in.
Open jasper.ai →A founder-investor's opinionated tour of which tools actually matter.
Watch on YouTube youtube.com →His 7-step framework connecting tools to an actual growth strategy.
Open contentgrip.com →How to build AI fluency before you buy another tool.
Open gtmnow.com →Dan Shipper's voice-memo-to-draft workflow, copyable in an afternoon.
Open creatoreconomy.so →Inside a company where AI does most of the making, content included.
Open lennysnewsletter.com →Two top growth operators map AI across the whole marketing stack.
Watch on YouTube youtube.com →Strategy first, tools second: how HubSpot's leaders sequence AI adoption.
Listen on Apple Podcasts podcasts.apple.com →Five starting use cases, ranked, for founders new to AI workflows.
Open sectionai.com →The newsletter to follow so your stack decisions track the frontier.
Open oneusefulthing.org →A CEO's honest account of which AI habits stuck and which did not.
Open podcast.beyondtheprompt.ai →