Marketing & Growth

Which AI tools should be in my content stack, and where do I start?

One assistant for words, Canva for visuals and one video tool, all on free plans until something limits you. ChatGPT or Claude writes posts, captions, scripts and ad copy (Claude Pro $20 a month, ChatGPT Go $8). Canva makes the graphics: free, or US$144 a year for Pro with ten times the AI allowance. For video, OpusClip cuts a long recording into short clips (free, Starter $15 a month) and HeyGen turns a script into a presenter video (3 free videos a month, Creator $29). Buffer schedules everything, free or from $5 a month for a channel. Jasper, $59 a month billed yearly, suits teams running several brands. In India, skip CapCut, banned since 2020, and look at SOLO by Interakt, whose AI teammates plan posts and answer WhatsApp leads with your approval. The rule: start with the assistant and a posting calendar, and add a tool only when a format is already working.

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On the AI map, 29 October 2026 Design and presentations Images Marketing, ads and AI search

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Anthropic's plan page, read 10 November 2026: Free with memory, voice, Claude Docs and up to 5 projects; Pro $20 a month ($17 billed yearly) adding Research, Claude Code, Claude in Chrome and Claude for Microsoft 365; Max $100; Ultra $200. Prices exclude tax.

Plans & pricing | Claude

Anthropic Nov 2026

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