Greg Isenberg on AI Tools That Will Replace You (or Make You Rich)
A founder-investor's opinionated tour of which tools actually matter.
Watch on YouTube youtube.com →
Marketing & Growth
Video
Video
Podcast
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Guide
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Article
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Which AI tools should be in my content stack, and where do I start?
You need surprisingly few tools: one frontier chat model (ChatGPT or Claude) for writing, one design tool (Canva), one video or clipping tool, and one scheduler. Start with the chat model plus your calendar for a month before adding anything; most founders fail from tool-hopping, not tool shortage. Add specialist tools (HeyGen, Descript, OpusClip) only when a specific format starts working for you.
Go deeper
18 resources.
The AI Marketing Playbook with Kieran Flanagan and Brian Balfour
Two top growth operators map AI across the whole marketing stack.
Watch on YouTube youtube.com →GTM 165: Vibe Prompting, AI Fluency, and the New Rules of Go-to-Market
How to build AI fluency before you buy another tool.
Open gtmnow.com →The AI-Native Startup: 5 Products, 7-Figure Revenue (Dan Shipper)
Inside a company where AI does most of the making, content included.
Open lennysnewsletter.com →The Brand NEW AI Marketing Strategy for 2025
Strategy first, tools second: how HubSpot's leaders sequence AI adoption.
Listen on Apple Podcasts podcasts.apple.com →Dan Shipper: Use AI to Make You and Your Business Better
A CEO's honest account of which AI habits stuck and which did not.
Open podcast.beyondtheprompt.ai →The 21 Best Generative AI Tools
Hands-on tested overview of the current text, image, and video leaders.
Open zapier.com →14 AI Tools for Social Media Content Creation
A social-first stack from a team that publishes its own data.
Open buffer.com →Introducing Magic Studio: The Power of AI, All in One Place
The one-stop design suite most non-designer founders should start with.
Open canva.com →How to Use Canva AI: 10 Magic Studio Features
Practical walkthrough of each Magic Studio feature for marketing assets.
Open shopify.com →How to Grow Your Startup with AI: Greg Isenberg's Playbook
His 7-step framework connecting tools to an actual growth strategy.
Open contentgrip.com →How Top Experts Use AI to Write, Code, and Run Their Business
Dan Shipper's voice-memo-to-draft workflow, copyable in an afternoon.
Open creatoreconomy.so →The 5 Best Ways to Use AI, From Dan Shipper
Five starting use cases, ranked, for founders new to AI workflows.
Open sectionai.com →One Useful Thing
The newsletter to follow so your stack decisions track the frontier.
Open oneusefulthing.org →Descript
Edit video and podcasts by editing text; the biggest editing time-saver.
Open descript.com →HeyGen
Script to avatar video in 175+ languages, no camera required.
Open heygen.com →Synthesia
The enterprise-grade AI video platform, now a $4B company.
Open synthesia.io →Jasper
Marketing-specific AI with brand voice and campaign templates built in.
Open jasper.ai →More in Content Creation
- Why use AI for blogs, newsletters, and social posts, and how do I avoid sounding like AI? 20 →
- How do top founders build content engines with AI (repurposing one idea into ten formats)? 18 →
- How do I train AI to write in my voice? 20 →
- How do I build my personal brand on LinkedIn with AI without being cringe? 17 →
- Will Google or ChatGPT punish my AI content, and how do I do SEO and AEO now? 19 →
- How do I make short-form video with AI without a video team? 18 →
- How do I automate my content pipeline with AI agents and workflows (n8n, Zapier)? 18 →
- How do I launch a newsletter or podcast with AI doing the heavy lifting? 18 →
- Who owns AI-generated content, and do I have to disclose that I used AI? 18 →
- How do I use AI for research and ideas so I never run out of things to say? 18 →
- How do I measure whether my content works now that AI answers and zero-click feeds eat the traffic? 18 →
Also in Starting Up
The same ground, over in Brand, web & content, our Starting Up track.
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