Pick your tools

Which digital marketing course is worth taking in India?

Start with the free courses from the platforms you will actually spend money on. Google's Skillshop teaches Google Ads and Analytics and ends in a Google Ads certification, Meta Blueprint has free courses and webinars on Facebook and Instagram ads, and HubSpot Academy's digital marketing course is free, 3 hr 24 min across 10 lessons, with a certificate. If you want one structured programme, Google's Digital Marketing & E-commerce Professional Certificate on Coursera takes about 6 months at 10 hours a week, and the page offers a year of Coursera Plus at ₹7,499. Classroom institutes such as IIDE add live projects, mentoring and placement help, at far higher cost (its online course shows EMIs from ₹15,575 a month). Online, all of these are the same from any city. The rule: free platform courses first, a paid certificate if you want a marketing job, an institute only for its placements, and a small campaign of your own while you learn.

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5 resources, 5 link-checked.

🎓 Course
✓ Link checked Free Beginner

Google's own self-paced training for its tools, built by Google product experts: Google Ads and Google Analytics courses, and the Google Ads certifications.

Google Skillshop

From skillshop.withgoogle.com by Google

  • Self-paced courses on Google Ads and Analytics.
  • Get Google Ads certified at the end.
  • Learn the tool you will actually spend money in.
Open skillshop.withgoogle.com →
🎓 Course
✓ Link checked Free Beginner

Meta's training for Facebook and Instagram marketing: free online courses, live webinars and videos, plus an industry-recognised Meta Certification.

Meta Blueprint

From facebook.com by Meta

  • Free courses on Facebook and Instagram ads.
  • Live webinars as well as self-paced lessons.
  • A Meta Certification exam is available once you have practised.
Open facebook.com →
🎓 Course
✓ Link checked Paid Beginner

Google's structured certificate on Coursera, about 6 months at 10 hours a week, covering Google Ads, analytics, email, social and e-commerce; the page offers a year of Coursera Plus at ₹7,499.

Google Digital Marketing & E-commerce Professional Certificate (Coursera)

From coursera.org by Google on Coursera about 6 months

  • Hands-on with Google Ads, Analytics, Canva, Mailchimp and Shopify.
  • A year of Coursera Plus is shown at ₹7,499 on the page.
Open coursera.org →
🎓 Course
✓ Link checked India Paid Beginner

IIDE is an Indian digital marketing institute; its online course page lists live sessions, brand projects, 1-on-1 mentoring and placement support, with EMIs from ₹15,575 a month.

IIDE online digital marketing course

From iide.co by IIDE

  • EMIs shown from ₹15,575 a month.
  • Pay for this kind of programme mainly for placement help.
Open iide.co →

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