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Sales & Customers

What does an affordable AI sales stack look like for an early-stage Indian startup?

You can run a serious AI-assisted sales motion for under 10,000 rupees a month: a free-tier notetaker (Fathom or Fireflies), an India-priced CRM with built-in AI (Zoho's Zia or Freshsales' Freddy), ChatGPT or Claude for research and drafting, and Apollo's free tier for prospect data. In India, WhatsApp is the real pipeline channel, so a WhatsApp Business API tool like Wati or Interakt with AI replies often beats email tooling. Add tools only when a specific bottleneck hurts, not because a listicle said so.

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The same ground, over in Get your first customers, our Starting Up track.

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