Podcast

The ultimate guide to AEO: how to get ChatGPT to recommend your product

Lenny's Podcast with Ethan Smith · lennysnewsletter.com

Graphite's Ethan Smith on answer engine optimization: why citations from many sites matter, how Reddit, YouTube and help-center pages get cited, and how to track your share of answers.

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It answers 2 questions

  1. How do founders get their product recommended by AI assistants?
  2. How do I get my startup recommended and cited in AI answers (AEO/GEO)?

Read with it

  1. a16z on the shift from ranking to being referenced in AI answers, and what that means for content and measurement. a16z.com Article How Generative Engine Optimization (GEO) rewrites the rules of search a16z
  2. A B2B operator's step-by-step AEO playbook, including why Reddit is now ChatGPT's most-cited domain. growthunhinged.com Article How to get recommended by ChatGPT Kyle Poyar (Growth Unhinged)
  3. Case-study driven follow-up showing how real SaaS teams turned AI answers into pipeline. growthunhinged.com Article How to turn ChatGPT into your best pipeline source Kyle Poyar (Growth Unhinged)
  4. The most complete public case study: doubling LLM signups with a documented Reddit and citation strategy. graphite.io Article How Webflow 2x'd Sign-ups From LLMs Graphite x Webflow
  5. Benchmarks what your peers actually spend and do on AEO, so you calibrate effort. linkedin.com Thread I asked 195 B2B go-to-market leaders where they're investing in AEO Kyle Poyar
  6. Data-backed list of the signals that correlate with ChatGPT mentions, cutting through vendor folklore. ahrefs.com Article How to Rank on ChatGPT: What Actually Works (Based on Data) Ahrefs
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