Aaron Sarma - General Partner, ScaleUp Malaysia

Aaron Sarma

General Partner, ScaleUp Malaysia

More about Aaron Sarma


Aaron is an entrepreneur with experience in technology, digital media and retail. In 2015 he founded Touristly a travel startup that aimed to help tourists discover and book attractions across Asia Pacific. In 2017, the business was acquired by AirAsia to spearhead its digital transformation with the aim of monetising the data from the 100m travellers who fly every year. Touristly was later rebranded to Vidi and has now become AirAsia.com where Aaron remains as a senior advisor.

He currently serves as General Partner at Scaleup Malaysia, an accelerator looking to help start-ups build and scale to the next level. The program has just completed its inaugural cohort wherein it has invested in 10 companies in spite of the challenges posed by the recent COVID-19 pandemic. Cohort 2 is currently underway. ScaleUp Malaysia aims to invest and scale 50 companies over the next 3 years. 


Aaron is passionate about start-ups and is excited to work with founders who want to use technology to change the world around them.

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Featured speaker at previous eChai events:
Startup Growth Panel - Stories from Malaysia
CoRise SEA Summit
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