Aaron Sarma - General Partner, ScaleUp Malaysia

Aaron Sarma

General Partner, ScaleUp Malaysia

More about Aaron Sarma


Aaron is an entrepreneur with experience in technology, digital media and retail. In 2015 he founded Touristly a travel startup that aimed to help tourists discover and book attractions across Asia Pacific. In 2017, the business was acquired by AirAsia to spearhead its digital transformation with the aim of monetising the data from the 100m travellers who fly every year. Touristly was later rebranded to Vidi and has now become AirAsia.com where Aaron remains as a senior advisor.

He currently serves as General Partner at Scaleup Malaysia, an accelerator looking to help start-ups build and scale to the next level. The program has just completed its inaugural cohort wherein it has invested in 10 companies in spite of the challenges posed by the recent COVID-19 pandemic. Cohort 2 is currently underway. ScaleUp Malaysia aims to invest and scale 50 companies over the next 3 years. 


Aaron is passionate about start-ups and is excited to work with founders who want to use technology to change the world around them.

Signing up on our website is completely free! If you encounter any issues with profile or notice something unusual, please don't hesitate to report it to us. We're here to help ensure a smooth and secure experience.
Featured speaker at previous eChai events:
Startup Growth Panel - Stories from Malaysia
CoRise SEA Summit
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.
Jaydip Parikh - Chief Everything Officer at Tej SolPro
Jaydip Parikh
Chief Everything Officer at Tej SolPro
“eChai has been that turning point in my journey. It gave me a platform when I wasn’t looking for visibility but needed direction. Over the years, it became more than just a network. It became my tribe; a place where conversations sparked collaborations, and strangers became trusted sounding boards. What I value most is how effortlessly eChai brings people together - no airs, no filters, just genuine people with shared dreams. I owe a lot to this community and to Jatin, whose consistency and belief in people have shaped journeys like mine. Forever grateful to be part of something so real.”
Rushabh Shah - Managing Partner - STIR Advisors
Rushabh Shah
Managing Partner - STIR Advisors
"I have evolved from role of Community Builder to Startup Consultant to Startup Ecosystem Enabler to Angel Investor and now launching a Venture Studio and eChai has been a catalyst in my overall journey as Startup Evangelist since 13 years."
Mehul Shah - Co-Founder at Counselvise & Ivy Growth
Mehul Shah
Co-Founder at Counselvise & Ivy Growth

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.